# Edible Presentation Museums adopt the experiential preferences of social media users. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-presentation ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Edible Presentation trend? **Edible Presentation:** Museums centered around the subject of food are offering immersive and even edible displays that cater to the attention spans of the modern day consumer. This shift comes as social media changes and drives consumers' behavior, with the "experiential" and "Instagrammable" nature of in-person interactions increasingly prioritized to enhance engagement. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 12, 2016 to Dec 6, 2017 - Published: Feb 13, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Edible Presentation trend ### Experiential Marketing Museums are catering to modern consumers with immersive and Instagrammable experiences that prioritize engagement. ### Edible Art Museums and galleries are experimenting with edible installations and exhibits that encourage exploration and expand palettes. ### Branded Pop-Ups Brands are leveraging temporary exhibits and galleries to create experiential marketing opportunities that promote customer engagement and affinity. ## What the Edible Presentation trend means for industry ### For Museums and Galleries Businesses involved in the curation and exhibition of art, history, and culture can capitalize on the demand for engaging and immersive experiences to drive attendance and engagement. ### For Confectionery Candy and chocolate makers stand to benefit from collaborations with museums and galleries, as well as partnerships aimed at creating experiential and edible marketing campaigns. ### For Retail Retailers can use the concept of temporary branded pop-ups to create excitement around product launches and promote customer engagement and loyalty. ## Workshop question How can your brand better cater to the changing behaviors and preferences of modern day consumers? ## Trend signals for Edible Presentation Trend score 4.2 out of 10, from popularity 60%, activity 58%, freshness 8%. - Popularity: 60% - Activity: 58% - Freshness: 8% ## Examples of the Edible Presentation trend 6 featured examples from Jul 12, 2016 to Dec 6, 2017. - [Candy Shop Art Exhibits](https://www.trendhunter.com/trends/chrome-heart): Chrome Heart's Art Basel Exhibition Features a Candy Shop (Category: Art & Design) Implication: Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement. - [Branded Chocolate Museums](https://www.trendhunter.com/trends/chocolate-museum): Tokyo's Kit Kat Museum Explores Confections from 1973 to Present (Category: Marketing) Implication: Food and beverage companies can utilize branded museums to showcase their products and history, while offering unique tasting experiences. - [Edible Art Galleries](https://www.trendhunter.com/trends/sweet-art-gallery): Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies (Category: Marketing) Implication: Confectionery companies can use this trend to innovate new products that are specifically designed for use in art, such as candies with unique texture or colors. - [Edible Art Exhibits](https://www.trendhunter.com/trends/edible-exhibits): The Museum of Childhood Displayed an Entirely Edible Art Show (Category: Lifestyle) Implication: Artists and designers can explore the intersection of food and art to create innovative and captivating edible installations. - [Creamy Dessert Museums](https://www.trendhunter.com/trends/dessert-museum): The Museum of Ice Cream Explores the Treat's History Using Sensory (Category: Lifestyle) Implication: The hospitality industry can leverage interactive museum experiences to create unique and memorable guest experiences in hotels, resorts, and restaurants. - [Chocolate Artefact Museums](https://www.trendhunter.com/trends/luxury-chocolate-art): The Edible Museum Showcases Highly Realistic Chocolate Treats (Category: Lifestyle) Implication: Incorporating artistic elements into the food and beverage industry by creating visually appealing edible sculptures and replica chocolates. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)