# Edible Pink "Millennial pink" is now being adopted into food and beverage products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-pink ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Edible Pink trend? **Edible Pink:** The pale color that's been dubbed as "Millennial pink" and has seen a boost in popularity in branding and clothing items, can now be seen as the primary color in edible products. The pale pink hue's adoption into the food and beverage category offers shareable products for Millennial and Gen Z demographics – resulting in effortless engagement that benefits the businesses' marketing strategies. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2, 2017 to Feb 27, 2018 - Published: Feb 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Edible Pink trend ### Millennial Pink Food and Beverages The trend of using 'millennial pink' color in food and beverages products to engage Millennial and Gen Z demographics. ### Aesthetically Pleasing Food and Beverages The shift towards food and beverage products that are first and foremost aesthetically pleasing, resulting in consumer engagement. ### Exclusive and Photogenic Food The trend of offering dishes made with exclusive and seasonal ingredients such as pink radicchio, to cater to the demand for photogenic food. ## What the Edible Pink trend means for industry ### For Food and Beverage Industry Companies in the food and beverage industry can leverage the trend of using 'millennial pink' color to create visually appealing products that engage Millennial and Gen Z demographics. ### For Hospitality Industry Businesses in the hospitality industry can offer aesthetically pleasing food and beverage products to customers, enhancing their overall experience. ### For Agriculture Industry The agriculture industry can capitalize on the trend of offering exclusive and seasonal ingredients such as pink radicchio, in order to meet the demand for photogenic and unique foods. ## Workshop question How can your brand adopt social media shareable designs to boost online engagement? ## Trend signals for Edible Pink Trend score 3.8 out of 10, from popularity 61%, activity 44%, freshness 8%. - Popularity: 61% - Activity: 44% - Freshness: 8% ## Examples of the Edible Pink trend 5 featured examples from Sep 2, 2017 to Feb 27, 2018. - [Pink-Hued Horchata Drinks](https://www.trendhunter.com/trends/horchata-drink): This Teaquation Cafe Beverage is Colored by Red Prickly Pear Juice (Category: Lifestyle) Implication: Cafes and eateries can capitalize on the trend by introducing visually appealing food and beverage products. - [Pink Prosecco-Flavored Cheeses](https://www.trendhunter.com/trends/wensleydale-cheese): This Wensleydale Cheese Balances Sweet, Savory and Acidic Flavors (Category: Lifestyle) Implication: Innovation opportunities in creating new flavors, packaging, and products in the food and beverage industry. - [Pastel Pink Tea Lattes](https://www.trendhunter.com/trends/pink-medley-tea-latte): Starbucks Japan's Valentine's Day Drink is Dubbed the Pink Medley Tea Latte (Category: Lifestyle) Implication: The food and beverage industry can benefit from introducing unique and visually appealing products to attract customers during seasonal events such as Valentine's Day. - [Millennial Pink Salads](https://www.trendhunter.com/trends/pink-lettuce): NYC's 'King' Serves a Salad of Pink Lettuce, Ricotta, Marjoram and Walnuts (Category: Lifestyle) Implication: The food and beverage industry can innovate by developing new products or experimenting with unique color combinations and exclusive seasonal ingredients that cater to the growing… - [Rosy Pink Ciders](https://www.trendhunter.com/trends/angry-orchard-rose): Angry Orchard Rosé Puts a Millennial Pink Twist on Hard Cider (Category: Lifestyle) Implication: The growth in demand for pink drink options presents an opportunity for hard cider brands to attract younger consumers with unique and trendy flavor offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)