# Edible Nootropic Brain-boosting nootropics are now being offered in snack form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-nootropic ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Edible Nootropic trend? **Edible Nootropic:** First popularized in Silicon Valley, the use of nootropics has bled over to the average consumer in the form of cognitive function-boosting snacks. Adopting nootropic ingredients, and marketing them as such, serves brands seeking to position themselves in this emerging market, and offers people the ability to consume such products in a way that seamlessly integrates into their lifestyle habits. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2016 to Jan 3, 2018 - Published: Feb 20, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Edible Nootropic trend ### Nootropic Snacks The use of nootropic ingredients in snack form has emerged as a trend. Brands can position themselves to capture consumers who want to consume healthy functional products. ### Pet Nootropics Nootropic supplements designed for pets have appeared as a trend. Entrepreneurs and investors can tap into the increasing interest in cognitive health for not only humans but also their pets. ### Jelly Nootropics Products that use jelly-like ingredients as nootropic supplements are trending. Businesses can introduce unique natural ingredients to the market for improving cognitive performance. ## What the Edible Nootropic trend means for industry ### For Snack Food Industry Companies in the food industry are incorporating nootropic ingredients into their healthy functional snack product lines, tapping into the trend of cognitive health. ### For Pet Care Industry Entrepreneurs and investors in the pet care industry can benefit from the trend of cognitive health and offer supplements for pet owners who want to improve their pet's brain function. ### For Natural Health Supplement Industry Businesses that specialize in natural health supplements are developing products that use unique natural ingredients, like jelly, for producing their nootropic formulations. ## Workshop question How can your brand better merge its products/services with consumers' daily rituals? ## Trend signals for Edible Nootropic Trend score 4.2 out of 10, from popularity 68%, activity 48%, freshness 8%. - Popularity: 68% - Activity: 48% - Freshness: 8% ## Examples of the Edible Nootropic trend 5 featured examples from Aug 11, 2016 to Jan 3, 2018. - [Nootropic Snack Bars](https://www.trendhunter.com/trends/superbars): Radicle Snacks' Superbars are Packed with Brain-Boosting Ingredients (Category: Lifestyle) Implication: The health food and snack industry can capitalize on the growing trend of nootropic snack bars by creating innovative products that support mental health and cognitive performance. - [Dog-Friendly Cognitive Supplements](https://www.trendhunter.com/trends/supplement-for-dogs): Birdnip is Introducing the First Nootropic Supplement for Dogs (Category: Lifestyle) Implication: The pet supplement industry can capitalize on the emergence of nootropics for dogs and offer unique formulas for specific breeds or dog health conditions. - [Nootropic Jelly Elixirs](https://www.trendhunter.com/trends/blxr): Beekeeper's Naturals' B.LXR Boosts Cognitive Performance with Royal Jelly (Category: Lifestyle) Implication: This industry can develop and market natural nootropic supplements to the growing market of individuals looking to enhance cognitive performance. - [Chewable Coffee Cubes](https://www.trendhunter.com/trends/chewable-coffee): Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development of innovative food and beverage products that cater to the needs of busy individuals seeking quick and convenient energy… - [Nootropic Chewing Gums](https://www.trendhunter.com/trends/neurogum): NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the food and beverage industry by creating new products that offer functional benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)