# Edible Imagination Making eating more fun, consumers augment meals to reflect imagination. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 23, 2014, updated Feb 25, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-imagination ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Edible Imagination trend? **Edible Imagination:** Taking a more ritualistic approach to food preparation, consumers are adopting kitchenwares that shape edibles into whimsical patterns. An easy method to make meal preparation easier to deal with, the lighthearted approach proves that fun with regard to consumables and beyond is no longer just restricted to young demographics. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11 to Dec 3, 2013 - Published: Jan 23, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Edible Imagination trend ### Whimsical Kitchenware Consumers are adopting kitchenwares that shape edibles into whimsical patterns to make meal preparation easier and more fun. ### Nostalgic Culinary Tools Culinary tools inspired by nostalgic symbols from the past, such as cassette tapes and Mickey Mouse, are being used to create uniquely-shaped food items and treats. ### Eerie Breakfast Tools Breakfast molds and shapers that create spooky or Halloween-themed foods, such as skull-shaped eggs or pancakes, are a fun family activity, and great for Halloween parties and events. ## What the Edible Imagination trend means for industry ### For Kitchenware Companies can create novelty kitchenware to cater to consumers demand for imaginative and creative kitchen tools. ### For Food and Beverage Restaurants and food companies can implement unique and novelty food-shaped items, to attract customers looking for visually appealing and fun food experiences. ### For Party Industry The party industry can offer products like eerie molds or shapers to create perfect party-themes that show off the effort customers take in creating marvelously themed parties. ## Trend signals for Edible Imagination Trend score 3.3 out of 10, from popularity 45%, activity 46%, freshness 8%. - Popularity: 45% - Activity: 46% - Freshness: 8% ## Examples of the Edible Imagination trend 5 featured examples from Aug 11 to Dec 3, 2013. - [Skeletal Egg Shapers](https://www.trendhunter.com/trends/skull-egg-shaper): The Skull Egg Shaper by Fred & Friends Makes a Frightful Breakfast (Category: Art & Design) Implication: The culinary industry can capitalize on the trend of innovative food presentation tools, like the skull egg shaper, to offer customers engaging and memorable dining experiences. - [Creepy Breakfast Molds](https://www.trendhunter.com/trends/skull-pancake-mold): The Skull Pancake Mold Makes Spooky Breakfasts (Category: Art & Design) Implication: Opportunity to create new molds and kitchen gadgets for creating fun and spooky-shaped foods. - [Cartoon-Inspired Egg Makers](https://www.trendhunter.com/trends/mickey-mouse-kitchen-utensil): This Mickey Mouse Kitchen Utensil Will Brighten Mornings (Category: Art & Design) Implication: Disruptive innovation opportunity to expand product offerings by introducing cartoon-inspired utensils to cater to a younger demographic. - [Adorable Owl-Eyed Breakfasts](https://www.trendhunter.com/trends/owl-egg-shaper): This Owl Egg Shaper Will Make Every Morning a Hoot (Category: Lifestyle) Implication: Opportunities for kitchenware companies to introduce innovative and creative egg shaping products. - [Musical Baking Implements](https://www.trendhunter.com/trends/cassette-tape-cookie-cutter): The Cassette Tape Cookie Cutter Serves Up a New Sort of Retro Icon (Category: Lifestyle) Implication: Opportunity for kitchenware companies to develop retro-inspired baking tools and precision baking tools. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)