# Edible Exploration Food subscription boxes curated for discovering new foods gain popularity. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 12, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-exploration ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Edible Exploration trend? **Edible Exploration:** The demand for ways to try new foods and flavors from home has increased steadily, with a spike during this past quarantine. During this time, Social distancing rules limited the foodie consumer's ability to explore new tastes. As a result, more subscriptions and kits dedicated to edible exploration can be seen to provide the sense of adventure that drives many food-loving consumers. ## The consumer insight behind the Edible Exploration trend For consumers who see food as more of a hobby than a form of nourishment, trying new flavors and food forms is a form of adventure. The solution of exploratory at-home kits began out of necessity during social distancing. However, this service type has the added benefit of increased interactivity than what customers typically experience when dining in restaurants. This combination of flavor exploration and semi-DIY experience will satisfy a new kind of foodie who wishes to both consume food and learn about it. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 25, 2020 to Dec 16, 2021 - Published: Feb 12, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Edible Exploration trend ### Food Subscription Boxes The demand for ways to explore new tastes is driving the growth of food subscription boxes. ### At-Home Experience Foodies crave more interactive and semi-DIY food experiences while staying at home. ### Traveling-Inspired Boxes Subscription boxes and curated bundles that offer travel-themed items satisfy customers' desire to experience different cultures while staying safe at home. ## What the Edible Exploration trend means for industry ### For Food and Beverage Innovative and interactive food subscription boxes are disrupting the traditional restaurant and grocery business. ### For Gifts and Celebrations Curated bundles and gift boxes that provide unique and personalized experiences will disrupt the traditional gift-giving industry. ### For Travel and Tourism Travel-themed subscription boxes and kits offer a new kind of experience for consumers who cannot travel due to the pandemic, disrupting the traditional travel and tourism industry. ## Workshop question How can your product or service provide consumers with an opportunity for exploration? ## Trend signals for Edible Exploration Trend score 3.6 out of 10, from popularity 61%, activity 37%, freshness 11%. - Popularity: 61% - Activity: 37% - Freshness: 11% ## Examples of the Edible Exploration trend 5 featured examples from Apr 25, 2020 to Dec 16, 2021. - [Travel-Themed Subscription Boxes](https://www.trendhunter.com/trends/travelista): Travel the World with a Subscription Box from Travelista (Category: Lifestyle) Implication: The subscription box industry can expand to create new themes, such as travel-inspired boxes, to capitalize on consumers’ desire for unique and customized lifestyle items. - [Celebratory Icelandic Chocolate Gifts](https://www.trendhunter.com/trends/omnom-love-collection): The Omnom Love Collection Includes Two Tasty Options (Category: Marketing) Implication: Icelandic chocolate presents opportunities to explore new flavor profiles and break away from traditional chocolate offerings. - [Bavarian Takeout Bundles](https://www.trendhunter.com/trends/bavarian-boxed-bundle): The Bavarian Boxed Bundle Includes Three to Five Multi-Course Meals (Category: Lifestyle) Implication: Restaurants can innovate their takeout options to accommodate the increasing demand for convenient and safe meals. - [Neighborhood-Themed Food Boxes](https://www.trendhunter.com/trends/food-tour): Culinary Adventure Co.'s Food Tour Boxes Offer a Taste of Toronto (Category: Lifestyle) Implication: Disruptive innovation opportunity: Leveraging neighborhood-themed food boxes as a way for local food and beverage businesses to promote and sell their products to a wider audience. - [Plant-Based Discovery Boxes](https://www.trendhunter.com/trends/plant-based-discovery-box): The Pizza Plant Curated a Box of Vegan Meals from Local Businesses (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create a specialized meal kit delivery service that focuses on plant-based meals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)