# Edible Emotion The connection between food and love is strengthened to consumer praise. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-emotion ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Edible Emotion trend? **Edible Emotion:** The connection between food and consumers is becoming heavily focused on emotion as the notion of fandom takes precedence. As brands forge an emotional connection for consumers, the concept of love for a product becomes something that's embraced as opposed to negated, which speaks to a need for humanization. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 13, 2013 to Jul 22, 2014 - Published: Jul 24, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Edible Emotion trend ### Emotional branding Brands are focusing on connecting with consumers emotionally to bring in more engagement and loyalty. ### Humorous and punny food marketing The rise of humorous and pun-driven food marketing is gaining momentum to sell ideas or products. ### Food packaging that reflects emotions/feelings Food packaging is now being designed to convey emotions and health benefits, rather than just aesthetics or convenience. ## What the Edible Emotion trend means for industry ### For Food and Beverage The food and beverage industry can utilize the emotional connection and humor to advertise various products and evoke brand loyalty. ### For Packaging The packaging industry can focus on creating packaging that reflects emotions and simplifies the message rather than being loaded with unnecessary designs. ### For Marketing and Advertising The marketing industry can take advantage of humor to create more engaging ad campaigns that capture the audience's attention. ## Trend signals for Edible Emotion Trend score 3.1 out of 10, from popularity 40%, activity 46%, freshness 8%. - Popularity: 40% - Activity: 46% - Freshness: 8% ## Examples of the Edible Emotion trend 5 featured examples from Nov 13, 2013 to Jul 22, 2014. - [Punny Banana Valentines](https://www.trendhunter.com/trends/banana-valentines): These Easy DIY Banana Valentines are Punny and Healthy (Category: Lifestyle) Implication: The baking and food industry can tap into the trend of creating healthy Valentine's Day treats by offering innovative and nutritious recipes and products. - [Hilariously Honest Food Illustrations](https://www.trendhunter.com/trends/david-olenick): These David Olenick Drawings Depict What Our Food Would Say (Category: Naughty) Implication: Opportunity for the food and beverage industry to embrace transparency and create products that align with consumers' desire for honesty. - [Emotion-Driven Soup Packaging](https://www.trendhunter.com/trends/soup-packaging): Mine Design Focuses on Feelings for 'Love Soup' (Category: Lifestyle) Implication: Developing healthy food products with a focus on clean packaging design that reflects brand sentiments. - [Porky Planners](https://www.trendhunter.com/trends/bacon-calendar): This 2014 Bacon Calendar is Full of Recipes, Trivia and Fun Food Facts (Category: Lifestyle) Implication: Explore the opportunity to create and publish niche-themed calendars that cater to specific interests and provide added value. - [Prideful Burger Wrappers](https://www.trendhunter.com/trends/the-proud-wopper): The Proud Whopper by Burger King Celebrates Gay Pride (Category: Lifestyle) Implication: Food and beverage companies can explore opportunities to create pride-themed products and marketing campaigns that cater to the LGBTQ community. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)