# Edible Drink Beverage flavors cross over to solid foods. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-drink ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Edible Drink trend? **Edible Drink:** The search for exotic flavor knows no bounds for the foodie consumer, and has begun crossing food forms with edible drink-flavored pieces. Offering something new while still drawing from the familiar, flavoring foods with known drinks offers an exciting experience while staying within the comfort zone of the conventional eater. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 17, 2015 to Jan 29, 2016 - Published: Jan 22, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Edible Drink trend 4 featured examples from Jan 17, 2015 to Jan 29, 2016. - [Wine-Infused Pink Cupcakes](https://www.trendhunter.com/trends/pink-cupcakes): The Strawberry Moscato Dessert Works for People Watching Their Weight (Category: Lifestyle) Implication: Bakeries can expand their product lines to create wine-infused cupcakes and other gourmet desserts. - [Beer-Flavored Chips](https://www.trendhunter.com/trends/beer-potato-chips): Burts' Beer Potato Chips Are Flavored Like a Guinness Stout (Category: Lifestyle) Implication: The snack food industry could benefit from exploring new flavors and incorporating popular beverages like beer into their product lines. - [Spreadable Vino Jams](https://www.trendhunter.com/trends/wine-jelly): This Savory and Sweet Vermont Crafted Wine Jelly is From Potlicker Kitchen (Category: Lifestyle) Implication: Winemakers can collaborate with food companies to create new product lines that incorporate their wines, generating brand exposure and more revenue streams. - [Tea-Flavored Cheesecakes](https://www.trendhunter.com/trends/vegan-cheesecake-recipe): This Chai-Infused Vegan Cheesecake Recipe Has Earl Grey and Fig Topping (Category: Lifestyle) Implication: Incorporating tea-infused desserts into menus can attract customers interested in unique and innovative food options. ## Themes within the Edible Drink trend ### Flavoring Foods with Known Drinks Food forms crossover as edible drink-flavored pieces. ### Introducing Exotic Flavors Search for exotic flavors knows no bounds for foodie consumers. ### Alcoholic Desserts Alcohol is being incorporated into desserts for adult treat options. ## What the Edible Drink trend means for industry ### For Food and Beverage Industry Innovations in food production and mixing taste palettes can open doors for a whole new line of products and ingredients. ### For Dessert Industry Mixing traditional and unconventional ingredients can create new recipes and cost-effective ways of reinventing desserts. ### For Alcohol Industry Introducing alcoholic beverages in food items can be a disruptive strategy to attract a new age group of customers. ## Trend signals for Edible Drink Trend score 3.0 out of 10, from popularity 34%, activity 48%, freshness 8%. - Popularity: 34% - Activity: 48% - Freshness: 8% ## Recent trend clusters - [Routine Density](https://www.trendhunter.com/protrends/everyday-protein-formats) (Lifestyle) - [Identity Fuel](https://www.trendhunter.com/protrends/coffee-protein-powder) (Lifestyle) - [Lifestyle Layering](https://www.trendhunter.com/protrends/lifestyle-protein-snacks) (Lifestyle) - [Routine Proof](https://www.trendhunter.com/protrends/tested-wellness-beverages) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)