# Edible Beauty Food-based cosmetics offer buyers a more organic beauty method. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-beauty ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Edible Beauty trend? **Edible Beauty:** Responding to a growing concern over harmful chemical usage in products and a boom in DIY beauty blogs, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. This allows indulgence in maker culture without the actual work. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 16 to Feb 5, 2016 - Published: Apr 29, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Edible Beauty trend ### Edible Beauty Products Beauty brands are using food-based ingredients in cosmetic products to meet the demand for more health-conscious alternatives. ### Real Food Extracts in Skincare Consumers are showing an interest in skincare products infused with real food extracts to avoid harmful chemicals. ### Organic and Natural Products Emerging beauty brands are satisfying the modern consumer's desires for natural and eco-friendly products. ## What the Edible Beauty trend means for industry ### For Beauty and Cosmetics Industry Beauty brands are turning to more natural, food-based ingredients for allure. ### For Food Industry Beauty brands are using real food extracts in cosmetic products to meet the demand for more health-conscious alternatives. ### For Health and Wellness Industry Consumers are showing an interest in skincare products infused with real food extracts to avoid harmful chemicals. ## Workshop question How can you convey a wholesome message that still promotes premium quality? ## Trend signals for Edible Beauty Trend score 3.9 out of 10, from popularity 55%, activity 55%, freshness 8%. - Popularity: 55% - Activity: 55% - Freshness: 8% ## Examples of the Edible Beauty trend 4 featured examples from Jan 16 to Feb 5, 2016. - [Beautifying Wellness Drinks](https://www.trendhunter.com/trends/bb-drink): Kinohimitsu's BB Drink Restores Skin with Unique Vitamin Sources (Category: Lifestyle) Implication: The Health and Wellness industry can leverage unconventional ingredients and skincare supplements to develop innovative products that cater to beauty and wellness enthusiasts. - [Plant-Based Lip Care Cosmetics](https://www.trendhunter.com/trends/lip-care): Birchrose + Co's Organic Lip Balm Range Boasts Natural Ingredients (Category: Fashion) Implication: The trend of organic lip care cosmetics signifies a larger shift towards natural skincare products. - [Egg White Facial Cleansers](https://www.trendhunter.com/trends/facial-cleanser): The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean (Category: Fashion) Implication: Skincare brands can explore the use of food extracts, like egg whites, in products to cater to consumer preference for natural and chemical-free skincare. - [Self-Heating Egg Skincare](https://www.trendhunter.com/trends/remove-blackheads): The Tony Moly Egg Blackhead Steam Balm Warms to Remove Blackheads (Category: Fashion) Implication: The skincare industry can innovate by incorporating natural and food-inspired ingredients and creating unique product packaging like the egg-shaped container in Tony Moly's egg bl… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)