# Edible Artistry Rebranding the concept of food play, artists utilize organic materials for effect. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-artistry ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Edible Artistry trend? **Edible Artistry:** As the market becomes saturated with heavily manufactured artistic endeavours, a growing movement that utilizes simple, familiar mediums is gaining momentum. Using food as a medium, the artwork and marketing campaigns rework the basic into something far more beautiful. Rebranding the childish act of playing with one's food into an art form, the works bridge the mature with the juvenile for enhanced brand perception. ## At a Glance - Evidence: 4 featured examples - Articles from: May 20 to Aug 14, 2013 - Published: May 27, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Edible Artistry trend ### Food Art The use of food as a medium for creating art and marketing campaigns. ### Unusual Materials Designers using strange and unusual materials to create unique projects. ### Edible Inkblot Tests Artists using household food items such as peanut butter, yogurt, ice cream and condiments to create Rorschach test depictions. ## What the Edible Artistry trend means for industry ### For Food Industry Opportunities to create new food products using organic ingredients for customized art and marketing campaigns. ### For Art Industry Opportunities for artists to experiment with new techniques and mediums to create innovative artwork. ### For Photography Industry Innovative photography techniques that utilize high-speed photography and layered images to create unique images. ## Trend signals for Edible Artistry Trend score 3.4 out of 10, from popularity 56%, activity 38%, freshness 8%. - Popularity: 56% - Activity: 38% - Freshness: 8% ## Examples of the Edible Artistry trend 4 featured examples from May 20 to Aug 14, 2013. - [Yogurt Fairytale Paintings](https://www.trendhunter.com/trends/yogurt-fairytale-paintings): These Incredible Fairytale Depictions are Made Out of Yogurt (Category: Pop Culture) Implication: Using food as a medium for creating art opens up disruptive innovation opportunities within the food and beverage industry, such as innovative product packaging or food art collab… - [Lactate Infant Sneaker Sculptures](https://www.trendhunter.com/trends/baby-booties): These Decorative Baby Booties are Made Out of Breast Milk (Category: Art & Design) Implication: The fashion and accessories industry could explore the potential for using unconventional materials, such as breast milk, to create unique and personalized products. - [Foodie Ink Blot Artwork](https://www.trendhunter.com/trends/food-test): This Food Test Art is a Hungry Psychiatrists Dream (Category: Art & Design) Implication: Opportunity to create unique dining experiences by incorporating artistic presentations and interactive elements into food and beverage offerings. - [Edible Iconic Portraits](https://www.trendhunter.com/trends/edible-materials): These Iconic Portraits are Made with Edible Materials Like Gum and Milk (Category: Pop Culture) Implication: Restaurants and cafes can collaborate with artists to create unique culinary experiences using edible materials. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)