# Edible Aloe Brands harness the soothing properties of aloe in ingestible items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 17, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-aloe ## Key Figures - Trend score: 2.0/10 - Evidence articles: 4 ## What is the Edible Aloe trend? **Edible Aloe:** Beverages and snacks in North America are increasingly incorporating aloe vera as a key ingredient, whether for its soothing properties or for the purpose of benefiting skin from the inside-out. ## The consumer insight behind the Edible Aloe trend There are certain products and ingredients that are universally known to be healthy, whether they're ingested or applied topically. For products that are typically known to be either one or the other, consumers are more likely to try them in new formats as they're already familiar with their benefits in other realms. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 28, 2018 to Jan 15, 2019 - Published: Jan 17, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Edible Aloe trend ### Aloe vera as ingredient Incorporating aloe vera as a key ingredient in foods and beverages is gaining popularity for its soothing properties and health benefits in North America. ### Functional beverages and snacks The trend of functional beverages and snacks is on the rise as consumers seek healthy and convenient options. ### Skin nourishing food and drink Consumers are increasingly interested in food and drink products that offer benefits such as skin nourishment and radiant complexion. ## What the Edible Aloe trend means for industry ### For Food and Beverage The food and beverage industry can take advantage of the trend by incorporating innovative and healthier ingredients like aloe vera in their products. ### For Health and Wellness The trend towards functional and skin nourishing food and drink products offers a great opportunity for the health and wellness industry. ### For Beauty and Personal Care The beauty and personal care industry can leverage the trend towards skin nourishing food and drink products to create new and innovative products that offer inside-out skin benefits. ## Workshop question How could your brand transform an element of a commonly used product/service within its industry? ## Trend signals for Edible Aloe Trend score 2.0 out of 10, from popularity 29%, activity 22%, freshness 8%. - Popularity: 29% - Activity: 22% - Freshness: 8% ## Examples of the Edible Aloe trend 4 featured examples from Feb 28, 2018 to Jan 15, 2019. - [Designer-Friendly Healthy Energy Drinks](https://www.trendhunter.com/trends/healthy-energy-drinks1): Virgil Abloh is Tapping into the Energy Beverage Market (Category: Lifestyle) Implication: Collaborations between fashion and beverage companies offer opportunities to merge the fashion and wellness industries while creating new revenue streams. - [Dried Aloe Vera Snacks](https://www.trendhunter.com/trends/dried-aloe-vera): 'Alo Snacks' Pairs Dried Aloe Vera with Exotic, Naturally Sweet Fruits (Category: Lifestyle) Implication: A chance to introduce healthier snacking options, incorporating unique ingredients like aloe vera and exotic fruits. - [Radiance-Boosting Teas](https://www.trendhunter.com/trends/sachets-of-tea): The Newest Sachets of Tea by Pukka Replenish Vitamins & Nourish Skin (Category: Lifestyle) Implication: The tea industry can expand their offerings by introducing radiance-boosting teas. - [Zero-Calorie Aloe Shots](https://www.trendhunter.com/trends/aloe-supplement): Detoxwater's 'Veralixir' is a Highly Concentrated Aloe Supplement (Category: Lifestyle) Implication: Disruptive innovation opportunities for beverage manufacturers to create new aloe-infused products, including highly concentrated supplement shots. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)