# Edible Alcohol Cocktails are given a solid, food-based form to satisfy demand for diversity. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-alcohol ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Edible Alcohol trend? **Edible Alcohol:** As consumers crave a more diversified, indulgent experience with libations, alcohol is given a solid food form to satisfy a need for enhancement. Being a combination of store-bought and homemade, the products satisfy consumers that are looking for a multi-sensory experience in their consumption. ## At a Glance - Evidence: 6 featured examples - Articles from: May 18 to Aug 26, 2014 - Published: Aug 26, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Edible Alcohol trend ### Edible Cocktails There is a growing demand for diversification in alcohol consumption which has inspired the creation of solid food forms of liquor that enhance multi-sensory experiences. ### Gelatin Shots The trend of incorporating liquor into drinks has led to the innovation of liquor-filled gelatin shots that offer a fun and colorful way to become intoxicated. ### Alcoholic Desserts Liquor-infused desserts have disrupted the culinary industry, combining our love for sweets and the fun of drinking in one product. ## What the Edible Alcohol trend means for industry ### For Food and Beverage Industry Industry professionals can explore opportunities to innovate in the food and beverage sector by creating products that offer innovative and inspiring drinking experiences. ### For Catering and Event Planning Industry Professionals in the catering and event planning industry can embrace this trend by creating decorative and fun displays of liquor-infused treats to satisfy guests' cravings for novelty experiences. ### For Packaging Industry Innovative packaging solutions are needed to create products that are both functional and eye-catching, taking into account that many of these products are consumed at social events or on-the-go. ## Trend signals for Edible Alcohol Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%. - Popularity: 56% - Activity: 52% - Freshness: 8% ## Examples of the Edible Alcohol trend 6 featured examples from May 18 to Aug 26, 2014. - [Alcoholic Gelatin Cakes](https://www.trendhunter.com/trends/jello-shot-cake): This Jello Shot Cake Brings the Fun of the Party to the Baking World (Category: Lifestyle) Implication: Bakeries can capitalize on the trend of alcoholic desserts by developing and marketing new offerings that cater to those who want to indulge in alcohol and dessert at the same tim… - [Alcoholic Watermelon Slices](https://www.trendhunter.com/trends/watermelon-jello-shots): These Watermelon Jello Shots Are Perfect for July 4th Celebrations (Category: Lifestyle) Implication: The cocktail industry can capitalize on the trend of alcoholic watermelon jello shots by creating new flavor variations and incorporating unique serving methods to enhance the dri… - [Champagne Confectionary Shots](https://www.trendhunter.com/trends/jelly-shots): These Delicious Jelly Shots are Made with Champagne and Rhubarb (Category: Lifestyle) Implication: The food and beverage industry can take advantage of the champagne confectionary trend by introducing new products such as sparkling jellies, jelly shots, and other confectionery… - [Boozy Watermelon Wedges](https://www.trendhunter.com/trends/watermelon-wedges): This Recipe Teaches You How To Infused Watermelon Slices With Vodka (Category: Lifestyle) Implication: Restaurants and bars can offer new menus and specials that feature alcohol-infused fruits and other innovative cocktails. - [Fried Tequila Shots](https://www.trendhunter.com/trends/tequila-shots): These Booze-Filled Cake Bites are the Perfect Fried Alcoholic Treat (Category: Lifestyle) Implication: The food and beverage industry can explore innovative techniques and flavors to create exciting fried dessert offerings. - [Boozy Banana Shots](https://www.trendhunter.com/trends/banana-shot): These Festive Banana-Flavored Shots are Made from Gelatin (Category: Lifestyle) Implication: The cocktail industry could capitalize on the trend of creating unique and playful edible cocktails to attract a younger audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)