# E-commerce Support E-commerce businesses are supporting the sellers they work with due to COVID-19. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 30, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecommerce-support ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the E-commerce Support trend? **E-commerce Support:** E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees. ## The consumer insight behind the E-commerce Support trend E-commerce platforms are experiencing a drastic uptick in demand as many consumers are unable to, or unwilling, to shop in-store due to health and safety cocerns. Many of these e-commerce companies are facing pressure to capitalize on increases in demand, while ensuring the financial stability of the companies that supply products to e-commerce platforms. By supporting those they work with, these companies are able to create a mutually beneficial relationship with clients and sellers. ## At a Glance - Evidence: 5 featured examples - Articles from: May 13, 2020 - Published: Jun 30, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the E-commerce Support trend ### E-commerce Support E-commerce platforms are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. ### Transition to E-commerce Businesses affected by COVID-19 are transitioning to e-commerce shopping, prompting the development of initiatives such as e-commerce financing and transitional programs. ### COVID-19 Support COVID-19 support is being distributed by e-commerce businesses to help financially affected businesses with free consultation, special offers, discounts, and online marketplace solutions. ## What the E-commerce Support trend means for industry ### For E-Commerce Financing Businesses can take advantage of e-commerce financing initiatives by obtaining necessary capital for online transitions. ### For Online Retail Online retail industries have seen an increase in demand due to COVID-19, prompting the creation of initiatives such as e-commerce financing and transitional programs. ### For Small Business Support COVID-19 support distributed by e-commerce businesses is helping small and medium-sized businesses transition to online sales. ## Workshop question In what ways can your organization benefit from helping other groups? ## Trend signals for E-commerce Support Trend score 4.4 out of 10, from popularity 65%, activity 57%, freshness 9%. - Popularity: 65% - Activity: 57% - Freshness: 9% ## Examples of the E-commerce Support trend 5 featured examples from May 13, 2020. - [E-Commerce Financing Initiatives](https://www.trendhunter.com/trends/merchant-growth): Merchant Growth is Distributing E-Commerce Funding Due to Demand (Category: Business) Implication: The e-commerce industry can benefit from e-commerce financing initiatives to support businesses in adapting to increased demand and expand their online presence. - [E-Commerce Cash Flow Influxes](https://www.trendhunter.com/trends/interestfree-cash): Shopify Will Distribute Interest Free-Cash Advances Due to COVID-19 (Category: Business) Implication: Shopify's interest-free cash advances are specifically designed to support e-commerce companies that have been affected by the financial burden of COVID-19. - [E-Commerce COVID-19 Support](https://www.trendhunter.com/trends/covid19-support): Yo!Kart is Distributing COVID-19 Support to Various Businesses (Category: Business) Implication: Disruptive innovation opportunities in providing solutions and services for businesses transitioning to online sales - [E-Commerce Transitional Programs](https://www.trendhunter.com/trends/up-and-running-program): eBay's Up and Running Program Helps Businesses Transition (Category: Business) Implication: The Up and Running program presents a disruptive innovation opportunity for brick-and-mortar retailers looking to establish an e-commerce presence. - [Reduced E-Commerce Storage Fees](https://www.trendhunter.com/trends/inventory-storage-fees): Amazon Waived Inventory Storage Fees to Help Sellers Cope (Category: Business) Implication: Opportunity for e-commerce platforms to adapt their fee structures and provide support to sellers during periods of economic uncertainty. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)