# eCommerce Amalgamation Brands blend the benefits of eCommerce and brick and mortar shopping. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 11, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecommerce-amalgamation ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the eCommerce Amalgamation trend? **eCommerce Amalgamation:** Combining the convenience of eCommerce with the confidence associated with in-person purchase decisions, fashion brands are bringing together the online and physical worlds to offer consumers a balance between simplicity and experience. ## The consumer insight behind the eCommerce Amalgamation trend As consumers have become more accustomed to and more attracted to the convenience of online shopping, so too has grown their competing interest in memorable in-person experiences. Consumers' familiarity with modern technology has paved a way for both of these benefits to work alongside each other and provide consumers with a best-of-both-worlds option that they appreciate. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 13 to Dec 13, 2017 - Published: Jan 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the eCommerce Amalgamation trend ### eCommerce and brick-and-mortar blend Retailers are finding ways to combine online and in-store experiences ### At-home try-ons and fitting rooms Companies are offering personal at-home fitting and try-on services, as well as physical fitting rooms that bridge the gap between online and offline ### Artificial Intelligence in fashion Fashion companies are using AI to better serve customers, in both online and offline experiences ## What the eCommerce Amalgamation trend means for industry ### For Retail Physical and online retailers are finding innovative ways to merge the two shopping methods ### For Fashion The fashion industry is exploring technologies that make shopping and personal style easier for consumers ### For Ecommerce Companies are continuing to improve and personalize the online shopping experience by offering new services, such as at-home try-on programs ## Workshop question How can your brand merge its physical and virtual branches in a way that is distinct? ## Trend signals for eCommerce Amalgamation Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%. - Popularity: 78% - Activity: 74% - Freshness: 8% ## Examples of the eCommerce Amalgamation trend 4 featured examples from Sep 13 to Dec 13, 2017. - [Offline Fashion Shops](https://www.trendhunter.com/trends/everlane-store): The First-Ever Brick-and-Mortar Everlane Store is Now Open in NYC (Category: Business) Implication: Physical stores remain crucial in the fashion retail industry, as they enable customers to touch, try on, and experience the products firsthand. - [Physical eCommerce Fitting Rooms](https://www.trendhunter.com/trends/jooos-fitting-rooms): The JOOOS Fitting Rooms Connect Online and Offline Retail (Category: Tech) Implication: The JOOOS fitting rooms primarily cater to the fashion retail industry, providing a new approach to enhance the customer shopping experience. - [At-Home Fitting Room Services](https://www.trendhunter.com/trends/yourfittingroom): YOURFITTINGROOM is a New Service Tailored to eCommerce Customers (Category: Business) Implication: YOURFITTINGROOM's at-home fitting room services caters specifically to ecommerce and shows that there's still plenty of room for innovation in the industry. - [AI Fashion Assistants](https://www.trendhunter.com/trends/fashion-assistant): Alibaba's 'FashionAI' is Powered by Artificial Intelligence (Category: Tech) Implication: AI-powered fashion assistants can revolutionize the way customers shop for clothing, providing a personalized and efficient experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)