# E-Commerce Adaptation Businesses are opting in for specialized platforms to transition to digital. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published May 19, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecommerce-adaptations ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the E-Commerce Adaptation trend? **E-Commerce Adaptation:** As many non-essential businesses remain closed during COVID-19 lockdown orders, owners turn to digital platforms in order to seamlessly transition the brick-and-mortar experience to the online environment. These platforms are made with small and mid-sized businesses in mind, boasting lucrative features such as customer reach and more efficient payment processes. ## The consumer insight behind the E-Commerce Adaptation trend Aware of the economic toll of this pandemic, individuals are placing emphasis on shopping local and independent as a means to support a diverse community of retailers that is currently struggling. Still prioritizing convenience in this space, conscious consumers are looking for streamlined options that will allow them to shop goods from small and mid-sized businesses with the same efficiency and comfort that big-brand e-commerce grants them. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 22 to May 19, 2020 - Published: May 19, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the E-Commerce Adaptation trend ### E-Commerce Adaptation From specialized platforms to shopping apps and transitional programs, businesses are pivoting towards efficient e-commerce adaptations amid the COVID-19 pandemic. ### Local and Small Business Support Consumers' shift towards consciously shopping local and independent is driving trends in e-commerce adaptations that support small and mid-sized businesses. ### Assistive E-Commerce Apps The increased usage of assistive apps for e-commerce has created lucrative opportunities for streamlining the customer experience even during these uncertain times. ## What the E-Commerce Adaptation trend means for industry ### For E-Commerce Platforms E-commerce platforms like eBay, Google, and Lightspeed are leading the way in the immediate future of small business adaptation. ### For Mobile App Development With Builder.ai's Studio Store apps, lead developers are creating new solutions that will enable small and mid-sized businesses to pivot towards efficient online business operations. ### For Payment Processors Payment processors like PayPal are partnering with e-commerce platforms to develop more efficient and seamless payment processes for consumers. ## Workshop question How might you adapt your brick-and-mortar service/product to the online environment? ## Trend signals for E-Commerce Adaptation Trend score 4.8 out of 10, from popularity 78%, activity 58%, freshness 9%. - Popularity: 78% - Activity: 58% - Freshness: 9% ## Examples of the E-Commerce Adaptation trend 6 featured examples from Apr 22 to May 19, 2020. - [Efficient E-Commerce Adaptations](https://www.trendhunter.com/trends/editorial-boutique): Editorial Boutique Used Lightspeed's Platform to Adapt to Online (Category: Business) Implication: Fashion retailers can leverage e-commerce platforms to enhance customer experiences and expand their market reach. - [Locally Oriented Shopping Apps](https://www.trendhunter.com/trends/shopping-app1): Shopify Has a New Shopping App with a Faster Checkout Experience (Category: Business) Implication: Opportunity for e-commerce platforms to provide shopping apps that integrate with order tracking and checkout systems to provide a seamless customer experience. - [Assistive E-Commerce Apps](https://www.trendhunter.com/trends/studio-store): Builder.ai's Studio Store Apps Support Small and Mid-Sized Businesses (Category: Business) Implication: The Studio Store app provides a complete E-commerce solution for small and mid-sized businesses to transition to digital. - [E-Commerce Transitional Programs](https://www.trendhunter.com/trends/up-and-running-program): eBay's Up and Running Program Helps Businesses Transition (Category: Business) Implication: The Up and Running program presents a disruptive innovation opportunity for brick-and-mortar retailers looking to establish an e-commerce presence. - [Seamless E-Commerce Transitions](https://www.trendhunter.com/trends/ecommerce-transition): EBANX Beep Tailors Your Business for the Online Environment (Category: Business) Implication: EBANX Beep platform supports businesses in transitioning to the online vendor environment. - [Search Engine Shopping Tabs](https://www.trendhunter.com/trends/shopping-tab): Google is Letting Businesses on the Shopping Tab Free of Charge (Category: Business) Implication: The shift to offering a free Shopping tab and partnership with different e-commerce platforms can disrupt traditional e-commerce models. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)