# Eco Impact Apparel Consumers to take eco-friendly to the next level with ocean-saving fashion. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published May 26, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecoimpactapparel ## Key Figures - Trend score: 5.4/10 - Evidence articles: 7 ## What is the Eco Impact Apparel trend? **Eco Impact Apparel:** Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 1, 2015 to Apr 22, 2016 - Published: May 26, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Eco Impact Apparel trend ### Upcycling Companies are creating trendy clothing and accessories out of materials that would otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. ### Use of Recycled Material Companies are experimenting with using recycled materials in their products to reduce waste and save environmental resources. ### Eco-Friendly Fashion Sustainable, eco-friendly fashion is becoming increasingly important, as consumers demand more socially responsible and conscious fashion choices. ## What the Eco Impact Apparel trend means for industry ### For Fashion The fashion industry is poised to embrace eco-friendly and sustainable fashion trends, incorporating recycled and upcycled materials into garments and accessories. ### For Environmental Waste Management Companies in the business of environmental waste management can benefit from these trends by collecting and processing the materials being used to create these eco-friendly fashion products. ### For Technology Innovative technologies are being used to create new materials and manufacturing processes that are environmentally friendly and reduce waste. ## Workshop question How can your brand transform its products to better the environment and various other causes, or support initiatives that do? ## Trend signals for Eco Impact Apparel Trend score 5.4 out of 10, from popularity 83%, activity 71%, freshness 8%. - Popularity: 83% - Activity: 71% - Freshness: 8% ## Examples of the Eco Impact Apparel trend 7 featured examples from Jul 1, 2015 to Apr 22, 2016. - [Upcycled Plastic Board Shorts](https://www.trendhunter.com/trends/made-out-of-plastic): This Line of Functional Swimwear is Made Out of Plastic Waste (Category: Social Good) Implication: Brands within the fashion industry have the opportunity to adopt recycled materials and enforce sustainable manufacturing processes. - [Upcycled Ocean Trash Eyewear](https://www.trendhunter.com/trends/recycled-fishing-nets): These Sunglasses are Made from Recycled Fishing Nets (Category: Social Good) Implication: Disruptive innovation opportunity: Combine fashion and sustainability by incorporating recycled and eco-friendly materials into clothing, footwear, and accessories. - [Exquisite Trash Fashions](https://www.trendhunter.com/trends/candy-carousel-by-janet-lee-lorraine-kwan): Candy Carousel by Janet Lee & Lorraine Kwan is Upcycled and Unusual (Category: Eco) Implication: The fashion industry can embrace upcycled materials and sustainable practices to create innovative and environmentally-friendly clothing lines. - [Upcycled Sustainble Swimwear](https://www.trendhunter.com/trends/swimwear-designs): These Swimwear Designs by Vaute Couture Feature Recycled Materials (Category: Eco) Implication: The use of eco-friendly materials in swimwear and apparel provides an opportunity for sustainable fashion brands to capitalize on the growing consumer demand for environmentally c… - [Billiard Tablecloth Hats](https://www.trendhunter.com/trends/vintage-caps): These Bucket & Baseball Vintage Caps are Made from Old Pool Tables (Category: Eco) Implication: The fashion industry can embrace sustainable practices and tap into the growing market demand for unique and eco-friendly clothing. - [Upcycled Ocean Trash Sneakers](https://www.trendhunter.com/trends/ocean-trash): These Stylish Kicks are Made Entirely Out of Ocean Plastic Trash (Category: Social Good) Implication: The apparel industry has the potential to disrupt the market by using recycled ocean trash materials in their products, such as sneakers made from ocean plastic. - [Upcycled Plastic Bottle Parkas](https://www.trendhunter.com/trends/ecofriendly-jackets): These Eco-Friendly Jackets are Made Out of Discarded Materials (Category: Social Good) Implication: The fashion industry can leverage the trend of using recycled materials to create innovative and eco-friendly products, such as parkas made from upcycled plastic bottles. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)