# Eco Racing Racing industry companies are creating electric cars and transitioning leagues. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 23, 2020 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecofriendly-racing ## Key Figures - Trend score: 2.2/10 - Evidence articles: 6 ## What is the Eco Racing trend? **Eco Racing:** Companies in the racing industry are creating electric race cars and transitioning leagues to incorporate eco-friendly vehicles. Creating electrically-powered race cars allows companies to experiment and enhance technologies that can be used in commercial vehicles. Transitioning leagues to incorporated eco-friendly cars can reduce costs. ## The consumer insight behind the Eco Racing trend Many viewers may have reservations about watching racing events due to the adverse climate effects caused by the events. However, many of these individuals may be car enthusiasts and admire the technical aspects of the vehicles used in competitions. Eco-friendly operations would help to address the majority of the concerns help by eco-conscious racing fans. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 11, 2019 to Apr 24, 2020 - Published: Jun 23, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Eco Racing trend ### Electric Racing Cars Electric racing cars are gaining popularity in the racing industry as companies create eco-friendly vehicles and experiment with new technologies that could be used in commercial vehicles. ### Hybrid Technologies Hybrid technologies are being incorporated into racing vehicles to increase horsepower and reduce costs, while also recovering lost energy created by the car's brakes. ### Carbon Neutral Racing Racing leagues are committing to carbon neutral operations, encouraging the use of synthetic fuels and electric power to accelerate the development of eco-friendly vehicles. ## What the Eco Racing trend means for industry ### For Automotive Manufacturing Automotive manufacturers can experiment with new electric and hybrid technologies in racing cars and promote eco-friendly vehicles to appeal to eco-conscious consumers. ### For Sporting Goods & Recreation As racing leagues transition to carbon neutral operations, sporting goods and recreational companies can promote eco-friendly activities and products to an environmentally-conscious audience. ### For Energy & Environment The racing industry's commitment to carbon neutral operations and the use of synthetic fuels and electric power presents opportunities for energy and environmental companies to collaborate and promote a sustainable future. ## Workshop question How can your company increase its appeal to eco-conscious consumers? ## Trend signals for Eco Racing Trend score 2.2 out of 10, from popularity 19%, activity 39%, freshness 9%. - Popularity: 19% - Activity: 39% - Freshness: 9% ## Examples of the Eco Racing trend 6 featured examples from Jul 11, 2019 to Apr 24, 2020. - [Race-Ready Eco Cars](https://www.trendhunter.com/trends/all-electric-suv): Formula E Has Created an Off-Road All Electric SUV (Category: Autos) Implication: The automotive manufacturing industry can explore disruptive innovation by producing all electric SUVs that offer both speed and sustainability. - [Eco-Friendly Race Cars](https://www.trendhunter.com/trends/hybrid-race-cars): IndyCar Will Change to Hybrid Race Cars Starting in 2022 (Category: Autos) Implication: Using hybrid technologies in IndyCar and other racing leagues creates disruptive innovation opportunities that can revolutionize the motorsports industry and showcase new technolo… - [Electric Racing Car Designs](https://www.trendhunter.com/trends/veloster-n-etcr): Hyundai Created an EV Racing Vehicle Titled the 'Veloster N ETCR' (Category: Autos) Implication: Opportunity to explore and innovate in the electric vehicle racing industry. - [Novel Electrically-Powered Race Cars](https://www.trendhunter.com/trends/electric-drag-race-car): Ford Recently Created Its First-Ever Electric Drag Race Car (Category: Autos) Implication: Disruptive innovation opportunity: Integrating electric powertrains in conventional race car manufacturing processes. - [Electrically Powered Race Car Teams](https://www.trendhunter.com/trends/race-teams): Volkswagen Will Transition Its Race Teams to Electric Cars (Category: Autos) Implication: The automotive industry can leverage the transition to electric race cars to explore and develop new technologies to enhance performance and sustainability. - [Carbon Neutral Race Cars](https://www.trendhunter.com/trends/carbon-neutral-racing): Formula 1 Will Move Toward Carbon Neutral Racing by the Year 2030 (Category: Autos) Implication: Automakers can capitalize on the trend towards carbon-neutral technologies by investing in R&D in this area and positioning themselves as leaders in the green automotive space. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)