# Eco-Excursion All-electric recreational vehicles still provide power and speed. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Apr 4, 2019 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecoexcursion ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Eco-Excursion trend? **Eco-Excursion:** Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. These products span all kinds of recreational vehicles, from dune buggies to ATVs. ## The consumer insight behind the Eco-Excursion trend Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits. Eco-related guilt is particularly present when conscious consumers partake in activities that aren't a necessity, so adapting their recreational habits to align with their values is important to this demographic. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 15, 2018 to Mar 7, 2019 - Published: Apr 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco-Excursion trend ### Electric Power Sources Auto brands within the recreational vehicle space are turning to electricity-based power sources to make their products more environmentally-conscious, a trend driven by the increased popularity of electric-powered automobiles in recent years. ### Eco-Conscious Consumers Consumers are becoming increasingly eco-conscious, and their more environmentally mindful approach is reflected in both daily routines and recreational habits, highlighting disruptive innovation opportunities to adapt recreational habits to align with their values. ### All-Electric All-Terrain Vehicles The rise of all-electric all-terrain vehicles creates opportunities to bring alternative power sources to products that have typically relied on fossil fuels. ## What the Eco-Excursion trend means for industry ### For Recreational Vehicles Recreational vehicle brands can incorporate electric power sources into their products which makes them more environmentally-friendly, addressing the needs and preferences of eco-conscious consumers. ### For Electric Vehicles The trend of electricity-based power sources for recreational vehicles is driven by the increasing popularity of electric-powered automobiles, reflecting growing demand for eco-friendly alternatives in the auto industry. ### For Sustainable Transportation All-electric all-terrain vehicles offer innovative solutions in sustainable transportation, paving the way for disruptive innovation opportunities in the sustainable transportation space. ## Workshop question Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers. ## Trend signals for Eco-Excursion Trend score 5.2 out of 10, from popularity 69%, activity 80%, freshness 8%. - Popularity: 69% - Activity: 80% - Freshness: 8% ## Examples of the Eco-Excursion trend 4 featured examples from Apr 15, 2018 to Mar 7, 2019. - [Futuristic All-Electric Dune Buggies](https://www.trendhunter.com/trends/volkswagen-id-buggy): The Volkswagen I.D. Buggy Has a Sporty Vibe (Category: Autos) Implication: There is a potential to disrupt the market by producing innovative and sustainable all-electric vehicles that cater to different needs, such as outdoor enthusiasts and city commut… - [Supercharged Electric Three-Wheelers](https://www.trendhunter.com/trends/supercharged-electric-threewheeler): This Three-Wheeler Has a Motorbike Engine For Extra Grunt (Category: Autos) Implication: The automotive industry can explore the potential of producing high-speed electric three-wheelers, catering to consumers looking for an eco-friendly driving experience with a touc… - [Ultra-Efficient Electric ATVs](https://www.trendhunter.com/trends/daymak-beast-atv-ultimate): The Daymak Beast ATV Ultimate Offers Up to 223 Miles of Range (Category: Autos) Implication: With the introduction of ultra-efficient electric ATVs, the automotive industry has the opportunity to expand its offerings by incorporating electric technology into off-road vehi… - [Silent Eco-Friendly ATVs](https://www.trendhunter.com/trends/electric-atv): The DRR Stealth Electric ATV Reaches a Top Speed of 35mph (Category: Autos) Implication: Disruptive innovation opportunity: Revolutionize the ATV industry with eco-friendly and quieter options for outdoor enthusiasts. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)