# Eco-Cannabis Cannabis brands prioritize eco-friendly production and packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ecocannabis ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Eco-Cannabis trend? **Eco-Cannabis:** Cannabis brands, or brands that work in the cannabis space, are now taking deliberate steps to become more environmentally friendly. Whether in packaging or production, these brands are aiming to align fully with the associations to naturality that medical and recreational cannabis consumption offer. ## The consumer insight behind the Eco-Cannabis trend In an age where climate change and its consequences are being experienced or heard about around the world, consumers are more concerned with how the brands they purchase from are mitigating or contributing to these global issues. As consumers slowly move away from large convenience-focused corporations that tend to exacerbate climate problems, smaller brands with ethical production processes are what they turn to in order to align their purchase decisions with their values. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 8, 2017 to Nov 19, 2019 - Published: Nov 20, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Eco-Cannabis trend ### Eco-Friendly Cannabis Packaging Cannabis brands are prioritizing sustainable packaging to align their products with the naturality of cannabis consumption and mitigate climate issues. ### Community Curated CBD Products Platforms such as 'Hempesphere' are showcasing high-quality CBD products that are community curated, providing shoppers with honest reviews from other consumers that can aid them in making the best decision for their own situation. ### Reclaimed Ocean Plastic Packaging Companies such as Sana Packaging are introducing innovative THC and CBD packaging solutions made of 100% reclaimed ocean plastic in partnership with organizations like Oceanworks, in an effort to remove thousands of pounds of plastic waste from oceans and landfill sites. ## What the Eco-Cannabis trend means for industry ### For Cannabis Packaging Eco-friendly cannabis packaging solutions are gaining momentum as consumers become increasingly concerned with environmental and ethical issues surrounding their purchases. ### For CBD Products Community-curated platforms are gaining ground in the CBD industry as consumers turn to trusted reviews to navigate the crowded marketplace with greater ease. ### For Environmental Sustainability Solutions Reclaimed ocean plastic packaging offers a solution to two issues at once: the wastefulness of the cannabis and other packaging industries, and the pollution crisis in our oceans. ## Workshop question How could your brand better adopt ethical production processes? ## Trend signals for Eco-Cannabis Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 9%. - Popularity: 45% - Activity: 52% - Freshness: 9% ## Examples of the Eco-Cannabis trend 4 featured examples from Aug 8, 2017 to Nov 19, 2019. - [Reclaimed Plastic Cannabis Packaging](https://www.trendhunter.com/trends/eco-cannabis-packaging): Sana Packaging's Lids are Made with 100% Ocean Plastic (Category: Eco) Implication: Sustainable innovation in cannabis packaging, such as the use of reclaimed ocean plastic, can differentiate companies and appeal to environmentally conscious consumers. - [Curated CBD Product Platforms](https://www.trendhunter.com/trends/hempesphere): 'Hempesphere' Showcases Community-Approved Wellness Products (Category: Tech) Implication: The rise of community-curated CBD products presents an opportunity for ecommerce companies to create platforms that allow customers to discover and purchase the best CBD products. - [Ceramic Cannabis Flower Jars](https://www.trendhunter.com/trends/cannabis-packaging-design): GanjaGold's Cannabis Packaging Design Includes Luxe Gold Details (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative packaging solutions that cater to the growing legal cannabis market and differentiate from traditional packaging methods. - [Sustainable Hemp Teas](https://www.trendhunter.com/trends/hemp-tea): These Teas Are Both Healthy and Environmentally Friendly (Category: Lifestyle) Implication: Opportunity for disruptive innovation exists in creating sustainable and hemp-infused products that cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)