# Eco Travel Businesses related to air travel adopt eco-friendly practices. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 3, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-travel ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Eco Travel trend? **Eco Travel:** Airports and airlines are aiming to remediate some of their contributions to climate change by incorporating eco-friendly practices or production in their services. These include everything from waste-reduction to energy-positive conceptualizations. ## The consumer insight behind the Eco Travel trend As consumers become more aware of the dangers of climate change, they're looking for ways both big and small to slow down their personal impact. While minor changes in their daily routines are most convenient, committed (and often, affluent) consumers are looking for how they can reduce their impact in larger ways–be that in transportation, travel, and even homeownership. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15, 2018 to Sep 16, 2019 - Published: Mar 3, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Travel trend ### Eco-Friendly Practices in Air Travel Airports, airlines and airplane manufacturers are incorporating sustainable operational practices and energy-positive concepts to reduce the carbon footprint of air travel. ### Reusable and Recyclable In-Flight Products Airlines are focusing on reducing the environmental footprint of passenger service by adopting eco-friendlier products such as recyclable cups, utensils, and compostable packaging. ### Eco-Friendly Rewards Apps for Travel Apps such as Miles give rewards to users who choose eco-friendlier modes of transportation when traveling by land. ## What the Eco Travel trend means for industry ### For Aerospace Opportunities in eco-friendly aircraft design, manufacture and maintenance. ### For Hospitality Opportunities to provide sustainable hospitality services for environmentally conscious travelers. ### For Transportation and Logistics Opportunities in the creation of eco-friendly transportation systems and infrastructures to reduce carbon footprint. ## Workshop question How could your brand make significant contributions to the fight against climate change? ## Trend signals for Eco Travel Trend score 3.5 out of 10, from popularity 50%, activity 47%, freshness 9%. - Popularity: 50% - Activity: 47% - Freshness: 9% ## Examples of the Eco Travel trend 4 featured examples from Mar 15, 2018 to Sep 16, 2019. - [Eco-Friendly Plane Meals](https://www.trendhunter.com/trends/plane-meal): PriestmanGoode Thinks of the Planet When Revolutionizing Cabin Service (Category: Eco) Implication: The eco-friendly plane meals by PriestmanGoode present disruptive innovation opportunities for airlines to reduce plastic waste and transition to sustainable catering practices. - [Reusable Airport Cup Programs](https://www.trendhunter.com/trends/reusable-cup-program): Starbucks is Trialing a Reusable Cup Program at Gatwick Airport (Category: Eco) Implication: Opportunity for cafes and restaurants to implement reusable cup programs and promote sustainability. - [Energy-Positive City Airports](https://www.trendhunter.com/trends/sustainable-airport): Haptic & Nordic Office of Architecture Designs a Sustainable Airport (Category: Eco) Implication: Architects and designers can pioneer sustainable airport designs, incorporating energy-positive solutions. - [Eco-Friendly Travel Rewards](https://www.trendhunter.com/trends/miles-app): The Miles App Offers Rewards Points for Any Land-Based Travel (Category: Tech) Implication: The Miles app's focus on rewarding travel creates opportunities for the travel industry to incorporate eco-friendly initiatives to attract consumers. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)