# Eco Transparency Blunt eco packaging caters to those who desire visual accountability. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 29, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-transparency ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Eco Transparency trend? **Eco Transparency:** As environmental awareness expands, a desire for sustainable accountability becomes more prominent, resulting in more conspicuous forms of eco packaging. Sticking to basics such as cardboard and pieces of wood, brands are combining eco materials with a desire for more easily identifiable marks of environmental consciousness. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 7 to Sep 16, 2014 - Published: May 29, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Transparency trend ### Visible eco packaging As environmental awareness grows, brands are using conspicuous eco materials combine with a desire for more easily identifiable marks of environmental accountability. ### Smart packaging as a marketing tool Companies are collaborating with designers to develop smart packaging that showcases the brand's sustainability focus and story. ### Deceptive design decisions Designers are creating packaging that emulates the casual appeal of different types of drinks, such as beer packaging for wine and illustrated coasters packaging for wood products. ## What the Eco Transparency trend means for industry ### For Sustainable packaging Businesses looking to showcase their eco-friendly initiatives can create packaging that is easy to identify as both sustainable and visually appealing to their audience. ### For Food and beverage Food and beverage companies can collaborate with designers to create smart packaging that tells their story and showcases their product in a visually appealing way to their audience. ### For Artisan products Artisan and handmade product companies can develop packaging that showcases the artisanal spirit of their products through playful, illustrated details. ## Trend signals for Eco Transparency Trend score 5.5 out of 10, from popularity 81%, activity 77%, freshness 8%. - Popularity: 81% - Activity: 77% - Freshness: 8% ## Examples of the Eco Transparency trend 4 featured examples from Feb 7 to Sep 16, 2014. - [Eco Paper Gift Boxes](https://www.trendhunter.com/trends/kraft-paper-gift-boxes): These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping (Category: Eco) Implication: The eco-friendly packaging industry, such as manufacturers of biodegradable materials, can take advantage of the rising popularity of sustainable gift packaging solutions like Pre… - [Sustainable Aquatic Branding](https://www.trendhunter.com/trends/smart-packaging): Sitka Salmon Shares Use Smart Packaging as a Canvas for its Story (Category: Eco) Implication: Designing innovative packaging solutions with conscious branding can help food and beverage companies create a unique and conscientious brand image. - [Illustrated Lumber Branding](https://www.trendhunter.com/trends/handmade-coasters-packaging): Handmade Coasters Packaging Features an Applied Woodgrain Pattern (Category: Eco) Implication: Small businesses that sell artisanal products can benefit from creative and sustainable packaging to enhance their brand identity. - [Basic Beer-Style Vinos](https://www.trendhunter.com/trends/red-meat-wine-packaging): Red Meat Wine Packaging was Conceived with a Casual Approach (Category: Lifestyle) Implication: The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)