# Eco Teas Tea brands are prioritizing sustainability in their tea packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 6, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-teas ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Eco Teas trend? **Eco Teas:** As more brands prioritize sustainability, tea is the next product where eco-friendly packaging is becoming increasingly popular. Whether with standard tea boxes made sustainable or advent calendars that reduce waste, more brands in this space are decreasing their environmental impact. ## The consumer insight behind the Eco Teas trend The urgency of climate change has resulted in more consumers looking into the various lifestyle changes they can make in order to reduce their environmental footprint. These consumers are turning to brands that are helping them make small shifts towards sustainability. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 16, 2020 to Aug 11, 2022 - Published: Oct 6, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Teas trend ### Eco-Friendly Packaging As consumers prioritize sustainability, tea brands are turning to eco-friendly packaging options, such as compostable teabags and biodegradable cartons. ### Wellness-Focused Products Tea brands are creating blends that include functional ingredients, such as ashwagandha and ginkgo, that cater to consumer's wellness needs. ### Cause-Driven Marketing Tea companies are partnering with nonprofit organizations to give customers a way to support social and humanitarian causes through their purchases. ## What the Eco Teas trend means for industry ### For Food and Beverage The food and beverage industry can learn from tea brands' focus on sustainability and functional ingredients as consumers demand eco-friendly, health-conscious products. ### For Hospitality Hotels can take note of tea companies' efforts to provide guests with sustainable, functional beverage options in their minibars and beyond. ### For Nonprofit Nonprofit organizations can partner with tea companies to create cause-driven products that provide customers with a way to make a difference through their purchases. ## Workshop question How is your brand empowering customers to be more sustainable? ## Trend signals for Eco Teas Trend score 4.2 out of 10, from popularity 60%, activity 55%, freshness 12%. - Popularity: 60% - Activity: 55% - Freshness: 12% ## Examples of the Eco Teas trend 6 featured examples from Apr 16, 2020 to Aug 11, 2022. - [Eco Tea Advent Calendars](https://www.trendhunter.com/trends/christmas-tea-advent-calendar): Teapigs' Christmas Tea Advent Calendar is 100% Plastic Free (Category: Eco) Implication: Tea companies can create innovative advent calendars that showcase their tea blends. - [Biodegradable Tea Collections](https://www.trendhunter.com/trends/biodegradable-tea): Tease's Product and Packaging is 100% Biodegradable & Refillable (Category: Eco) Implication: The tea industry can take advantage of the growing interest in eco-friendly and wellness-focused products by investing in similar innovations. - [Eco-Friendly Tea Cartons](https://www.trendhunter.com/trends/saint-james-tea): Saint James Tea is a Line of Organic Tea to Take on the Go (Category: Lifestyle) Implication: Incorporating sustainable packaging and innovative preservation solutions can set food and beverage companies apart in a competitive market by appealing to increasingly eco-consci… - [Sustainable Hotel Teas](https://www.trendhunter.com/trends/ennismore): Ennismore is Set to Stock Its Hotel Minibars with Saint James Tea (Category: Eco) Implication: Hotels can prioritize wellness and social responsibility by partnering with sustainable packaged goods companies. - [Curated Flavor Tea Products](https://www.trendhunter.com/trends/japanese-matcha-tea): The Clearspring Japanese Matcha Tea Range Has Been Expanded (Category: Marketing) Implication: Tea companies can explore curated flavor options and matcha blends to cater to consumer preferences and offer innovative tea products. - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea): HUMANITEA's Conveniently Packaged Drinks Supports a Great Cause (Category: Eco) Implication: The beverage industry can observe and adopt eco-friendly packaging and use organic and sustainable ingredients to thrive in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)