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# Eco Sunscreen
Brands are releasing eco-friendly sunscreen formulas and packaging.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 20, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-sunscreen

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 4

## What is the Eco Sunscreen trend?

**Eco Sunscreen:** Sunscreens have been known to have a damaging effect on the environment, but they're becoming more popular as people become more educated on the importance of sun protection. To combat eco issues, some brands in the industry are releasing eco-friendly sunscreens that include everything from reef-safe formulas to biodegradable glitter.

## The consumer insight behind the Eco Sunscreen trend

Eco-consciousness is growing among consumers in North America as the consequences of climate change become better known to the average person. More people are now looking to reduce their environmental impact, and are turning to brands with similar values to help them do that.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 18, 2018 to May 13, 2020
- Published: May 20, 2021
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Eco Sunscreen trend

### Eco-Friendly Sunscreens

As consumers become more conscious of the negative environmental impacts of sunscreens, brands are releasing eco-friendly sunscreens that offer safe protection from the sun while minimizing environmental damage.

### Biodegradable Glitter Products

The demand for eco-friendly glitter products is increasing, leading to the creation of biodegradable glitter products made from plant-based materials that offer an eye-catching alternative to traditional glitter without harming the environment.

### Sustainable Cosmetic Packaging

Consumers are seeking out beauty products with sustainable packaging options, leading many brands to develop solutions such as cardboard-based tubes for lotions that reduce plastic waste and carbon footprint.

## What the Eco Sunscreen trend means for industry

### For Cosmetics & Skincare

Brands in the cosmetics and skincare industries can explore the development of eco-friendly and sustainable products and packaging solutions to respond to the demand for environmentally conscious options.

### For Outdoor & Adventure

As niche sun care products and accessories that cater to festival-goers and outdoor enthusiasts become more popular, businesses in the outdoor and adventure industry can explore new opportunities to design functional and sustainable sun protection products.

### For Consumer Goods Manufacturing

The increasing demand for sustainable and eco-friendly products presents an opportunity for businesses in the consumer goods manufacturing industry to create innovative solutions for environmentally conscious consumers.

## Workshop question

How could your brand better prioritize sustainability?

## Trend signals for Eco Sunscreen

Trend score 4.3 out of 10, from popularity 62%, activity 56%, freshness 10%.

- Popularity: 62%
- Activity: 56%
- Freshness: 10%

## Examples of the Eco Sunscreen trend

4 featured examples from Apr 18, 2018 to May 13, 2020.

- [Cardboard-Based Lotion Tubes](https://www.trendhunter.com/trends/lotion-tube): La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste (Category: Eco)
  Implication: Opportunity for disruptive innovation: Explore sustainable packaging alternatives for cosmetic and skincare products to reduce environmental impact and appeal to eco-conscious cus…
- [Glittering CBD Sunscreens](https://www.trendhunter.com/trends/sunnydaze-cbd-sun-cream): The Felix & Ambrosia Sunnydaze CBD Sun Cream is Vegan and Eco-Friendly (Category: Fashion)
  Implication: The beauty and cosmetics industry can benefit from the trend of glittering sunscreens, creating innovative and eye-catching products for consumers.
- [Eco-Friendly Glitter Cosmetics](https://www.trendhunter.com/trends/ecofriendly-glitter): Unicorn Snot BIO Products are Made with Plant Starch Bio-Glitter (Category: Eco)
  Implication: The cosmetic industry can leverage the trend towards eco-friendly glitter products by incorporating biodegradable glitter into their cosmetic lines.
- [Ocean-Safe Broad Spectrum Sunscreens](https://www.trendhunter.com/trends/bravo-sierra-face-sunscreen): The BRAVO SIERRA Face Sunscreen is Non-Greasy and Non-Sticky (Category: Fashion)
  Implication: The demand for eco-friendly and fragrance-free sunscreens presents an opportunity for the beauty and personal care industry to create innovative and sustainable products.

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## Trending in Eco

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All articles: [Eco](https://www.trendhunter.com/eco)
