# Eco Subscription Sustainable F&B subscriptions are making eco-friendly consumption simpler. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 5, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-subscription ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Eco Subscription trend? **Eco Subscription:** As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include everything from sustainable meal kits to wines. ## The consumer insight behind the Eco Subscription trend Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 10, 2022 to Jun 14, 2024 - Published: Sep 5, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Subscription trend ### Sustainable Subscription Boxes Consumers are turning to eco-friendly subscription boxes for food and beverages, incentivizing businesses to create more sustainable products. ### Direct-to-Consumer Meal Kits Subscription-free meal kits are becoming a more eco-friendly alternative to typical food boxes, as they use plastic-free packaging and are better for the environment. ### Ultra-Personalized Wine Selections Ultra-personalized, algorithm-matching wine subscription services are becoming more popular as consumers search for products that cater to their specific taste preferences. ## What the Eco Subscription trend means for industry ### For Subscription Services Subscription services are increasingly becoming an eco-friendly and personalized way for consumers to purchase goods and services. ### For Grocery Delivery/Subscription Services Delivery/subscription services are a rising solution to higher costs and food waste associated with grocery shopping. ### For Alcohol-Free Beverages Alcohol-free beverage companies are finding new ways to create sustainable products that cater to consumers interested in non-alcoholic drinks. ## Workshop question How could your brand make sustainable consumption easier for its customers? ## Trend signals for Eco Subscription Trend score 4.7 out of 10, from popularity 65%, activity 50%, freshness 25%. - Popularity: 65% - Activity: 50% - Freshness: 25% ## Examples of the Eco Subscription trend 4 featured examples from Jul 10, 2022 to Jun 14, 2024. - [Monthly Mocktail Subscriptions](https://www.trendhunter.com/trends/raising-the-bar-1): Raising the Bar Offers Sustainable Mocktail Kits On-Demand (Category: Lifestyle) Implication: Companies in the beverage industry can introduce non-alcoholic products and sustainable packaging to cater to consumers looking for healthier and more eco-friendly options. - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store): Misfits Market's Business Model Addresses Food Waste (Category: Eco) Implication: Grocery retailers can adopt a similar business model to Misfits Market to improve customer access to affordable and sustainable produce while reducing food waste and promoting tra… - [Seasonal Vegan Meal Kits](https://www.trendhunter.com/trends/purple-carrot-meal-kits): Purple Carrot Introduces Simplified Vegan Meals (Category: Lifestyle) Implication: Seasonal and health-focused meal kits can revolutionize the meal delivery industry by tapping into personalized nutrition. - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad): Inspired Go Debuts the New Fraîche Noodle Salad (Category: Eco) ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)