# Eco Snacking Eco-friendly snacks are becoming more popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-snacking ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Eco Snacking trend? **Eco Snacking:** Snacks that are eco-friendly are becoming more common in the CPG space, and not just when it comes to packaging. Now, more brands are opting to use sustainable ingredients like cactus and peas in order to reduce their impact. ## The consumer insight behind the Eco Snacking trend The food and beverage industry is a large contributor to global waste, and consumers are becoming increasingly aware of this fact. The guilt that North American consumers are beginning to feel when it comes to their consumption is prompting them to make more sustainable choices. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 19, 2022 to Apr 6, 2023 - Published: Dec 8, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Snacking trend ### Eco-Friendly Snacking Brands are opting for sustainable ingredients and environmentally-friendly packaging to reduce their impact. ### Upcycling and Waste Reduction Brands are utilizing waste and surplus ingredients to create new products and reduce food waste. ### Climate-Positive Snacking Brands are investing in sustainable practices and carbon credits to offset their environmental impact and promote climate positivity. ## What the Eco Snacking trend means for industry ### For Food and Beverage Brands in the food and beverage industry can innovate by utilizing more sustainable ingredients, exploring eco-friendly packaging options, and reducing food waste through upcycling. ### For CPG The CPG industry can incorporate sustainable practices like carbon offsets and utilize upcycled ingredients to create more environmentally-friendly products. ### For Snack Industry Snack brands can promote climate positivity, reduce waste and invest in sustainable agriculture to meet the growing demand for eco-friendly and responsible options. ## Workshop question How is your brand empowering customers to be more sustainable? ## Trend signals for Eco Snacking Trend score 4.3 out of 10, from popularity 63%, activity 52%, freshness 15%. - Popularity: 63% - Activity: 52% - Freshness: 15% ## Examples of the Eco Snacking trend 6 featured examples from Feb 19, 2022 to Apr 6, 2023. - [Chocolatey Gluten-Free Bars](https://www.trendhunter.com/trends/glutenfree-bar): These Snack Bars Are Crafted With Real Cocoa and Whole-Grain Oats (Category: Lifestyle) Implication: Companies in the industry can explore creating with inventive snacking options that align with dietary and lifestyle trends. - [Upcycled Veggie Chips](https://www.trendhunter.com/trends/pulp-pantry): Pulp Pantry's Pulp Chips Reuse Cold-Pressed Juice Pulp (Category: Eco) Implication: Innovative products like Pulp Chips offer opportunities for companies in the food and beverage industry to explore new ways of reducing waste and creating sustainable products. - [Collaborative Better-for-Your Snacks](https://www.trendhunter.com/trends/lesserevil-x-thrive-market): This LesserEvil x Thrive Market Snack is Online-Only (Category: Lifestyle) Implication: Companies in the snack food industry can create innovative snack flavors and explore sustainable packaging options to stay ahead of consumer trends and demand. - [Cherry Lime-Flavored Popcorn](https://www.trendhunter.com/trends/rind): LesserEvil and RIND Snacks Team Up to Launch 'Cherry-Lime' Popcorn (Category: Eco) Implication: Collaborations between snack food companies present a chance to develop new and unique product offerings while promoting healthy eating habits. - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate): H!P's Oat M!lk Chocolate Pouches Share Dairy-Free Morsels (Category: Lifestyle) Implication: Companies in the chocolate manufacturing industry can explore the potential of oat milk chocolate and sustainable packaging to appeal to environmentally conscious consumers. - [Plant-Based Mini Cookies](https://www.trendhunter.com/trends/grain-free-cookie-bites): These Dairy-Free, Grain-Free Cookie Bites are Better for You & Poppable (Category: Lifestyle) Implication: Opportunities for snack food companies to develop more plant-based and free-from options with premium and sustainable ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)