# Eco Sentiment Childhood holiday gifts get an eco-conscious makeover to appease parents. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 26, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-sentiment ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Eco Sentiment trend? **Eco Sentiment:** Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 10, 2014 to Nov 9, 2015 - Published: Aug 26, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Eco Sentiment trend ### Eco-Friendly Toys Creating toys that are sustainable, safe for kids to play with, and environmentally friendly in production and packaging. ### Reusable Activity Materials Developing coloring and activity materials that can be reused, reducing waste and increasing sustainability in playtime. ### Eco-Friendly Gifts Designing holiday gifts made from recycled materials and that have lasting value, promoting eco-conscious values and a lower waste footprint. ## What the Eco Sentiment trend means for industry ### For Toy Industry Utilizing sustainable and natural materials in the development of toys and games, promoting healthy and eco-friendly playtime solutions for children. ### For Holiday Gift and Event Planning Industry Incorporating eco-conscious values in holiday gift giving and celebration planning, creating new opportunities for eco-friendly products and services. ### For Arts and Crafts Industry Innovating new ways to create sustainable and reusable materials for arts and crafts projects, promoting the use of eco-friendly materials and reducing waste. ## Workshop question How can your brand better frame important social causes to create emotional connections with consumers? ## Trend signals for Eco Sentiment Trend score 3.7 out of 10, from popularity 49%, activity 54%, freshness 8%. - Popularity: 49% - Activity: 54% - Freshness: 8% ## Examples of the Eco Sentiment trend 5 featured examples from Oct 10, 2014 to Nov 9, 2015. - [Interlocking Eco Toys](https://www.trendhunter.com/trends/eco-friendly-toys-for-kids): Tobo Toys' Eco-Friendly Toys for Kids Join with Other Track Playsets (Category: Eco) Implication: Innovation opportunities lie in creating a new category of 'educational games' that tackle pressing societal issues like sustainability by using eco-conscious materials in toys an… - [Eco Christmas Toys](https://www.trendhunter.com/trends/paper-dollhouse): This Paper Dollhouse is Collapsible and Fun to Play With (Category: Life-Stages) Implication: The eco-friendly trend opens up opportunities for toy manufacturers to explore sustainable materials and production methods, appealing to environmentally conscious consumers. - [Sustainable Rubber Toys](https://www.trendhunter.com/trends/ecofriendly-toy): Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas (Category: Eco) Implication: The toy industry can adapt to changing consumer preferences by incorporating more eco-friendly and sustainably sourced materials into toy production. - [Halloween Coloring Projects](https://www.trendhunter.com/trends/coloring-project): The Haunted Haus by Moses Knows is a Three-Dimensional Activity (Category: Life-Stages) Implication: The toy and game industry can benefit from creating more interactive and hands-on products to engage children in play and learning. - [Artful Coloring Cloths](https://www.trendhunter.com/trends/drawing-table-cloth): 'The Coloring Table' Drawing Table Cloth Preserves Special Moments (Category: Life-Stages) Implication: The art and craft industry can innovate on their paper and plastic products by creating reusable and sustainable alternative activity mats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)