# Eco Masking Eco-friendly production or packaging for skincare masks is on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 22, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-masking ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Eco Masking trend? **Eco Masking:** With the growth of the skincare mask market has come a rise in products that are produced and/or packaged in a way that prioritizes ecologically friendly practices. ## The consumer insight behind the Eco Masking trend Consumers are increasingly coupling their self-care routines with their personal values that pertain to sustainability. In part, consumers see them selves as agents of sustainability, able to create meaningful and positive impacts through their purchase decisions and products they use. This alignment and commitment to sustainability is reflected in all aspects of their lives, including their self care regimens. Understanding this shift, brands are more consistently leaning into providing a holistic experience for their users that addresses the various aspects of user identities through their products. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 26, 2018 to Jul 19, 2019 - Published: Jul 22, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Masking trend ### Eco-friendly packaging The trend toward prioritizing ecologically friendly practices influences beauty reward exchanges, plastic-free natural skincare, and low-impact sheet masks. ### Holistic user experience As consumers increasingly connect their self-care routines with personal values that reflect sustainability, skincare brands are creating holistic product experiences that support sustainability concerns and align with consumer values. ### Period care solutions As awareness of the specific skincare issues that women face around menstruation grows, skincare brands like Knours are innovating period care solutions by launching skincare products specifically targeted toward hormonal changes in women's bodies. ## What the Eco Masking trend means for industry ### For Personal care With consumers' increasing interest in eco-friendly, natural ingredients and packaging design, personal care companies can explore new opportunities that build brand loyalty and support sustainability concerns. ### For Packaging New, eco-friendly packaging designs that reduce waste and carbon footprints will be attractive to companies and consumers alike, creating opportunities for innovation and leadership in the industry. ### For Women's health As consumers increasingly look for health and wellness solutions beyond traditional healthcare providers, companies that create women's healthcare products can explore innovative new offerings, such as skincare products targeted to hormonal changes during the menstrual cycle. ## Workshop question How could your brand better prioritize sustainability? ## Trend signals for Eco Masking Trend score 3.3 out of 10, from popularity 58%, activity 33%, freshness 8%. - Popularity: 58% - Activity: 33% - Freshness: 8% ## Examples of the Eco Masking trend 4 featured examples from Apr 26, 2018 to Jul 19, 2019. - [Low-Impact Sheet Masks](https://www.trendhunter.com/trends/eco-friendly-sheet-mask): Lessonia's Eco-Friendly Sheet Mask Boasts a Reduced Ecological Footprint (Category: Eco) Implication: Beauty brands can explore eco-friendly packaging options to reduce the environmental impact of their products and attract environmentally conscious consumers. - [Plastic-Free Natural Skincare](https://www.trendhunter.com/trends/cosmydor): Cosmydor Shares Products That Benefit One's Skin and the Planet (Category: Eco) Implication: Disruptive innovation opportunity: Introduce natural and eco-friendly skincare products to capture the growing demand for sustainable beauty solutions. - [Period Skincare Masks](https://www.trendhunter.com/trends/knours): Knours' 'Be Kind to Your Skin Mask' Helps to Balance Hormonal Skin (Category: Fashion) Implication: The skincare industry is poised to develop innovative period-specific formulas and eco-friendly packaging options to align with new consumer demands and priorities. - [Eco-Friendly Beauty Reward Exchanges](https://www.trendhunter.com/trends/5-pot-program): Lush's 5 Pot Program Gives a Fresh Face Mask With Pot Returns (Category: Eco) Implication: Beauty brands can adopt eco-friendly packaging and implement loyalty programs using closed-loop recycling to attract conscious consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)