# Eco Kit Meal kit brands are prioritizing eco-friendly packaging and/or production. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 10, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-kit ## Key Figures - Trend score: 5.1/10 - Evidence articles: 5 ## What is the Eco Kit trend? **Eco Kit:** The growing popularity of meal kits has made meal-planning easier for people, but contributes to waste and the release of carbon emissions into the environment. Brands in this space are aiming to reduce their environmental footprint with things like reusable packaging and carbon-offsetting initiatives. ## The consumer insight behind the Eco Kit trend With most consumers having at least some level of understanding for how the global consumption cycle contributes to environmental waste, harm and climate change, people are feeling increasingly guilty for the purchases they make that contribute to this cycle. Thus, brands that are able to mitigate even some of their impact are becoming more appealing to eco-conscious consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 13, 2020 to Nov 12, 2021 - Published: Feb 10, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Eco Kit trend ### Eco-Friendly Meal Kit Packaging Brands in the meal kit industry are prioritizing eco-friendly packaging and/or production methods, with a focus on initiatives including reusable packaging and carbon offsetting. ### Zero-Waste Meal Kits Meal kit delivery services are innovating to minimize packaging waste and reduce plastic by introducing zero-waste meal kits that use reusable containers. ### Climate-Friendly Food Labels Food kit suppliers are introducing climate-friendly food labeling initiatives to help consumers choose environmentally sustainable options. ## What the Eco Kit trend means for industry ### For Subscription-based Meal Kits Subscription-based meal kit brands can explore eco-friendly packaging and production methods to appeal to eco-conscious consumers and minimize environmental impact. ### For Meal Kit Delivery Services Meal kit delivery services can adopt zero-waste initiatives and introduce reusable containers to reduce plastic waste and carbon emissions. ### For Food Kit Suppliers Food kit suppliers can introduce climate-friendly food labeling initiatives and focus on eco-friendly production and packaging to minimize environmental impact and appeal to consumers seeking sustainable options. ## Workshop question How is your brand prioritizing the reduction of environmental harm? ## Trend signals for Eco Kit Trend score 5.1 out of 10, from popularity 71%, activity 70%, freshness 11%. - Popularity: 71% - Activity: 70% - Freshness: 11% ## Examples of the Eco Kit trend 5 featured examples from Apr 13, 2020 to Nov 12, 2021. - [Plastic-Free Meal Kits](https://www.trendhunter.com/trends/housemade): Housemade Offers Subscription-Free Meal Kits That Require No Prep (Category: Lifestyle) Implication: Existing meal kit companies can differentiate themselves by prioritizing eco-friendly materials and offering subscription-free models or prepared kits. - [Zero-Waste Meal Kits](https://www.trendhunter.com/trends/zero-waste-meal): Fresh Prep's Zero Waste Kit is Packaged in a Reusable Container (Category: Eco) Implication: Meal kit delivery services can tap into consumers' growing demand for sustainable and zero-waste products, offering innovative solutions like reusable containers. - [Climate-Friendly Food Labels](https://www.trendhunter.com/trends/climate-friendly-label): Hellofresh Launched a New Labeling Initiative Named 'Climate Hero' (Category: Eco) Implication: Food delivery companies can explore implementing climate-friendly labeling initiatives and prioritizing sustainable practices in their supply chain and packaging. - [Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plantbased-meal-kit): Simple Feast Delivers Plant-Based Meal Kits in Sustainable Packaging (Category: Eco) Implication: Meal kit delivery companies can innovate by finding ways to reduce plastic waste and use more sustainable materials in packaging and insulation. - [Carbon-Offsetting Meal Kits](https://www.trendhunter.com/trends/hellofresh-meal-kits): HelloFresh is Working with Terrapass to Reduce Environmental Impact (Category: Eco) Implication: Meal kit delivery companies can adopt carbon-offsetting initiatives to reduce their carbon footprint and attract environmentally-conscious customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)