# Eco Grooming Brands that specialize in shaving products prioritize eco-friendly formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 6, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-grooming ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Eco Grooming trend? **Eco Grooming:** With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 20, 2017 to Aug 1, 2018 - Published: Aug 6, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Eco Grooming trend ### Eco-friendly formulations Brands are moving toward eco and skin-friendly formulations, allowing them to cater to consumers who prioritize eco consciousness into their everyday routines. ### Historically-inspired grooming products More brands are choosing to stand apart from competitors by borrowing from historic rituals. ### Reducing plastic waste Companies are making an effort to reduce plastic waste through innovative packaging solutions like refill boxes. ## What the Eco Grooming trend means for industry ### For Personal Care Consumers are prioritizing eco-friendliness, sustainability and natural products in personal care. ### For Men's Grooming Brands are offering eco-friendly, organic and sustainable grooming products for men. ### For Women's Shaving Clean-label shaving systems that prioritize protective, all-natural ingredients are gaining popularity among women. ## Workshop question How could your brand easily integrate environmentally-friendly properties or elements into its products/services, or company as a whole? ## Trend signals for Eco Grooming Trend score 3.1 out of 10, from popularity 52%, activity 33%, freshness 8%. - Popularity: 52% - Activity: 33% - Freshness: 8% ## Examples of the Eco Grooming trend 7 featured examples from Jan 20, 2017 to Aug 1, 2018. - [Boxed Shower Gels](https://www.trendhunter.com/trends/shower-gel-refill): Bulldog's Five-Liter Shower Gel Refill Box Reduces Plastic Waste (Category: Eco) Implication: The male grooming industry can explore innovative ways to reduce plastic waste and offer eco-friendly packaging solutions. - [Clean-Label Shaving Systems](https://www.trendhunter.com/trends/shaving-system): Umi Shave Club Helps to Minimize Exposure to Harmful Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing clean-label shaving systems that address health concerns and prioritize natural ingredients. - [Cruelty-Free Grooming Collections](https://www.trendhunter.com/trends/new-grooming-line): The New Grooming Line by Saturdays NYC is American-Made (Category: Fashion) Implication: Personal care companies can explore cruelty-free grooming products to meet the growing demand for ethical and sustainable options. - [Eco-Friendly Men's Grooming Kits](https://www.trendhunter.com/trends/knight-co): KNIGHT CO. Focuses on Sustainability with Its Skincare Line (Category: Eco) Implication: The beauty industry can innovate and disrupt traditional skincare solutions by shifting towards more sustainable, toxin-free, and locally made products for men. - [Organic Pre-Shave Cleansers](https://www.trendhunter.com/trends/preshave-face-wash): Siam Botanicals' Pre-Shave Face Wash is Inspired by Age-Old Rituals (Category: Fashion) Implication: There is an opportunity for the men's skincare industry to focus on creating organic, natural and historically-inspired products for a unique selling proposition. - [Sea Mist Shave Foams](https://www.trendhunter.com/trends/natural-shave-cream): Alba Botanica's Natural Shave Cream is Lightweight and Eco-Friendly (Category: Fashion) Implication: Alba Botanica's natural shave cream offers an affordable, eco-friendly alternative for consumers looking for nourishing personal care products. - [Shaving Cream Cleansers](https://www.trendhunter.com/trends/lather-rinse-repeat): Plant Apothecary's 'Lather Rinse Repeat' Cleanser is Also a Shaving Cream (Category: Lifestyle) Implication: The beauty and personal care industry can capitalize on the trend of dual-purpose cleansers by developing innovative products that offer convenience and versatility to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)