# Eco Greeting Consumers attempt to lower waste production by opting for greeting card alternatives. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 23, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-greeting ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Eco Greeting trend? **Eco Greeting:** Understanding that holidays such as Valentine's Day contribute to a significant increase in annual waste production, eco-conscious consumers are searching for alternatives to the traditional greeting card. Whether it's in the form of recycled items, or sentimental products with more permanence, this shift reflects a consumer willingness to abandon convention in favor of more sustainable rituals. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 26, 2014 to Feb 17, 2015 - Published: Feb 23, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Greeting trend ### Sustainable Alternatives The trend towards eco-consciousness is leading consumers to seek out sustainable alternatives to traditional greeting cards, such as recycled items or products with more permanence. ### Personalization The desire for personalization is driving innovation in alternative greeting card products, such as personalized cutting boards or Cubee, which syncs with Instagram and displays personalized photos. ### Charitable Gift-Giving Don't Send Me a Card is a website that offers a more rewarding and eco-friendly alternative to traditional greeting cards by allowing users to donate to a charity of their choice in honor of the occasion. ## What the Eco Greeting trend means for industry ### For Eco-Friendly Products As consumers become more eco-conscious, businesses that offer sustainable alternatives to conventional products are poised to disrupt their industries. ### For Personalized Gifts The trend towards personalization presents opportunities for businesses to create unique and sentimental products that resonate with consumers. ### For Charitable Giving Companies can capitalize on the growing demand for socially responsible businesses by offering charitable giving options to their customers in lieu of traditional products or services. ## Trend signals for Eco Greeting Trend score 2.5 out of 10, from popularity 37%, activity 30%, freshness 8%. - Popularity: 37% - Activity: 30% - Freshness: 8% ## Examples of the Eco Greeting trend 5 featured examples from Sep 26, 2014 to Feb 17, 2015. - [Metal Greeting Cards](https://www.trendhunter.com/trends/metal-greeting-card): Greetings on Gold Creates Cards People Will Want to Frame (Category: Art & Design) Implication: The paper and stationery industry can explore new production techniques and materials to meet the demand for eco-friendly alternatives like metal greeting cards. - [Illuminated Photo Cubes](https://www.trendhunter.com/trends/cubee): Cubee is Both Functional and Sentimental (Category: Art & Design) Implication: Innovative electronics companies can develop similar gadgets with LED lighting technology. - [Personalized Cutting Boards](https://www.trendhunter.com/trends/personalized-cutting-boards): These Personalized Cutting Boards Offer a Heartfelt Message (Category: Art & Design) Implication: The e-commerce industry can capitalize on the trend of personalized products by offering customizable options. - [Recycled Evergreen Cards](https://www.trendhunter.com/trends/recycled-christmas-card): Wieden + Kennedy's Recycled Christmas Card Use Last Year's Trees (Category: Eco) Implication: Printing companies can offer eco-friendly printing options such as vegetable-based inks and recycled paper for Christmas cards and holiday-themed promotional materials. - [Charitable Greeting Card Alternatives](https://www.trendhunter.com/trends/dont-send-me-a-card): Don't Send Me a Card Invites You to Raise Money for a Cause (Category: Pop Culture) Implication: Differentiation opportunity for e-commerce businesses who offer charitable gift giving options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)