# Eco Filtration Consumers turn to more eco-friendly water filtration tools. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 7, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-filtration ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Eco Filtration trend? **Eco Filtration:** Home water filtration devices and tools are increasingly becoming environmentally friendly in design and process – becoming permanent fixtures in the home, or temporary but biodegradable filtration solutions. This shift merges contemporary design with traditional rituals, as naturalistic consumption becomes prioritized by eco and health conscious consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 4 to Nov 30, 2017 - Published: Mar 7, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Eco Filtration trend ### Smart Water Filters Connecting water filters to smartphones will help users to track their water usage and reduce waste ### Sustainable Filtration Systems Filtration systems made from biodegradable materials or natural resources will reduce plastic waste and promote eco-friendly living. ### Innovative Water Filtration Technology Filtering water with screw-on sterilized membranes will ensure sterile, purified drinking water directly from the tap. ## What the Eco Filtration trend means for industry ### For Water Filtration Industry Companies in the industry can focus on designing more innovative and sustainable filtration systems that cater to eco and health conscious consumers who prefer naturalistic consumption. ### For Environmental Technology Industry Companies in the industry can develop new technologies that promote eco-friendly living, reduce plastic waste, and address pressing environmental issues, such as polluted waterways. ### For Smart Home and Internet of Things (IoT) Industry Companies can work on developing smart, connected devices and systems that promote the efficient use of resources, such as water, and provide users with detailed information on their consumption patterns. ## Workshop question How can your brand merge traditional rituals with contemporary design? ## Trend signals for Eco Filtration Trend score 3.9 out of 10, from popularity 57%, activity 53%, freshness 8%. - Popularity: 57% - Activity: 53% - Freshness: 8% ## Examples of the Eco Filtration trend 4 featured examples from Aug 4 to Nov 30, 2017. - [Naturalistic Water Filters](https://www.trendhunter.com/trends/sift-filtration-system): The 'Sift' Filtration System is Made from Sawdust and Clay (Category: Lifestyle) Implication: The water filtration industry can explore sustainable materials and DIY solutions to meet the increasing demand for clean water. - [Screw-On Filtration Systems](https://www.trendhunter.com/trends/containment-free-drinking-water): The 'DrinkPure' Home Faucet Promises Containment-Free Drinking Water (Category: Art & Design) Implication: Water filtration companies that offer advanced systems to remove toxins and ensure clean drinking water. - [Biodegradable Water Filters](https://www.trendhunter.com/trends/tapp-2): The Tapp 2 Filters Water Without Creating Waste (Category: Eco) Implication: The water filtration industry can leverage the trend of biodegradable water filters to meet the demands of eco-conscious consumers who want sustainable solutions for clean drinkin… - [Connected Water Filters](https://www.trendhunter.com/trends/franke-stillpure): The Franke StillPure Comes With a Smartphone App (Category: Tech) Implication: Smart water filters and other connected appliances are part of the growing smart home industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)