# Eco Fast Food Convenience food brands focus on green issues to entice more customers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 27, 2012 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-fast-food ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Eco Fast Food trend? **Eco Fast Food:** There aren’t many brands that can simply ignore consumers’ burgeoning interest in environmental issues. Thus, major fast food chains like McDonald’s and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers through conscientious efforts in environmental initiatives. Once megabrands like these start on the path toward more sustainable practices, other smaller fast food companies have no choice but follow suit. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 23, 2010 to Oct 16, 2011 - Published: Mar 27, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Eco Fast Food trend ### Eco-Friendly Fast Food Chains Major fast food chains like McDonald's and KFC are appealing to green-minded consumers through conscientious efforts in environmental initiatives. ### Fast Food Branding Campaigns Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations. ### Sustainable Farming Awareness Films Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values. ## What the Eco Fast Food trend means for industry ### For Fast Food Industry Major fast food chains like McDonald's and KFC are joining in on the eco movement, hoping to appeal to green-minded consumers. ### For Marketing and Advertising Industry Companies can capitalize on the importance of health-conscious and environmentally friendly products through marketing that explicitly extolls the virtues of their eco-creations. ### For Sustainable Agriculture Industry Fast food chains like Chipotle are promoting organic and sustainable farming through touching and memorable videos that educate and communicate important environmental values. ## Trend signals for Eco Fast Food Trend score 3.2 out of 10, from popularity 52%, activity 37%, freshness 8%. - Popularity: 52% - Activity: 37% - Freshness: 8% ## Examples of the Eco Fast Food trend 5 featured examples from Dec 23, 2010 to Oct 16, 2011. - [Eco Fast Food Chains](https://www.trendhunter.com/trends/kfc-green-indianapolis): KFC Green Indianapolis Aims for LEED Architectural Certification (Category: Eco) Implication: Fast food chains are embracing the concept of sustainable development in their operations to appeal to customers who prioritize environmental sustainability. - [Fast Food Rehab Commercials](https://www.trendhunter.com/trends/a-to-z-campaign): The McDonald's 'A to Z Campaign' Does Damage Control (Category: Eco) Implication: Fast food chains can invest in marketing initiatives showcasing their commitment to providing healthier, eco-friendly food options and supporting local communities to improve thei… - [Organic Fast Food Campaigns](https://www.trendhunter.com/trends/back-to-the-start-chipotle): Willie Nelson Sings for the 'Back to the Start' Chipotle Ad (Category: Eco) Implication: Disruptive Innovation Opportunity: Transform the fast food industry by offering organic, sustainable, and locally sourced menu options. - [Fast Food Charging Stations](https://www.trendhunter.com/trends/west-virginia-mcdonalds): West Virginia McDonald's Goes Green by Charging Electric Vehicles (Category: Autos) Implication: Potential to benefit from the growing demand for electric vehicles by collaborating with fast food chains to establish charging infrastructure. - [Farming-Awareness Films](https://www.trendhunter.com/trends/karen-o-abandoned-chipotle): The Karen O 'Abandoned' Chipotle Video Helps Small Country Business (Category: Eco) Implication: Opportunity for fast food industry players like Chipotle to use their brand identity and advertising resources to raise awareness and support for a social and environmental cause… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)