# Eco Eyewear Sustainable eyewear solutions counter the industry's impact. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-eyewear ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Eco Eyewear trend? **Eco Eyewear:** Prescription eyewear is a necessity for many consumers, but the industry, like many others, has an impact on the environment. As a result, some brands in the industry are prioritizing eco-friendly solutions that include sustainable glasses materials and packaging. ## The consumer insight behind the Eco Eyewear trend As the climate crisis worsens, so does consumers' anxiety over what the future will look like. As a result of this anxiety, more consumers are looking for both micro and macro ways that they can reduce their personal impact on the environment, and are drawn to brands who help this process along. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 27, 2020 to Mar 14, 2022 - Published: Mar 18, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Eyewear trend ### Eco-Friendly Eyewear As consumers become more environmentally conscious, brands that prioritize eco-friendly solutions in their products and packaging can gain a competitive advantage in the eyewear industry. ### Digital Innovation in Eyewear Digital innovation in eyewear such as online lens replacement services and prescription scanning apps provide more convenience to consumers, especially during the pandemic. ### Circular Sustainability in Eyewear Brands that incorporate circular sustainability practices, such as upcycling plastic bottles into eyewear, can not only reduce waste but also appeal to a growing segment of environmentally conscious consumers. ## What the Eco Eyewear trend means for industry ### For Eyewear As the industry recognizes the environmental impact of traditional products and processes, sustainable and innovative eyewear designs and materials become essential for businesses to meet consumer demand. ### For Optical Retail Online optical retail companies offering digital innovation in eyewear, such as prescription scanning and lens replacement services, can keep up with the evolving consumer demand for convenience and affordability. ### For Circular Economy The incorporation of circular sustainability practices such as upcycling used plastic bottles into eyewear, offers a solution that addresses both the issue of waste and the need for affordable, accessible eyewear products in developing countries. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Eco Eyewear Trend score 4.7 out of 10, from popularity 65%, activity 66%, freshness 11%. - Popularity: 65% - Activity: 66% - Freshness: 11% ## Examples of the Eco Eyewear trend 4 featured examples from Jan 27, 2020 to Mar 14, 2022. - [Eco Contact Lens Packaging](https://www.trendhunter.com/trends/contact-lens-packaging): Ace & Tate's Ultra-Slim Contact Lens Packaging Uses 80% Less Plastic (Category: Eco) Implication: Developing sustainable and hygienic packaging can help disrupt traditional packaging practices in the contact lens industry. - [Online Lens Replacement Services](https://www.trendhunter.com/trends/boomerang-lenses): Boomerang Lenses Offers a Seamless Way to Update Old Glasses (Category: Business) Implication: Disruptive innovation opportunity: Embrace the online lens replacement trend to expand offerings and provide a seamless shopping experience for consumers. - [Ultra-Durable Handcrafted Bamboo Glasses](https://www.trendhunter.com/trends/woodland-collection): GlassesUSA.com Debuted the Bespoke Woodland Collection (Category: Lifestyle) Implication: Eyewear manufacturers can explore the use of bamboo and other durable materials to create eco-friendly and flexible glasses that appeal to conscious consumers. - [Upcycled Plastic Eyewear](https://www.trendhunter.com/trends/bottleyes): 'Bottleyes' Upscales Used Plastic Bottles into Prescription Eyewear (Category: Eco) Implication: The eyewear industry can explore innovative ways to produce circular and affordable prescription eyewear from discarded materials. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)