# Eco Event Tech-based solutions are making event planning more sustainable. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 14, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-event ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Eco Event trend? **Eco Event:** As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact. ## The consumer insight behind the Eco Event trend Between the urgency of the climate crisis and economic upheaval impacting people around the world, more consumers are becoming conservative with their money--and are less tolerant of waste or "excess." Brands that are able to adapt with these fast-evolving cultural dynamics will remain relevant to the modern consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 15, 2021 to Jun 24, 2023 - Published: Mar 14, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Eco Event trend ### Sustainable Event Solutions As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry ### Hybrid Event Platforms Hybrid virtual events and app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact. ### Zero-Waste Voucher Solutions The digital voucher solution offers event organisers a sustainable way to incentivise and engage participants attending conferences and seminars. ## What the Eco Event trend means for industry ### For Event Planning and Management Innovative and environmentally friendly event planning and management tools and solutions can become a requirement for hosting successful events in the future. ### For Fintech Fintech companies can create new and innovative payment methods, such as digital vouchers, to reduce waste and increase sustainability in a variety of industries. ### For Renewable Energy As more organizations turn to renewable energy to power their operations, there are opportunities to incorporate eco-friendly energy solutions into event planning and management. ## Workshop question How is your brand keeping up with the values and lifestyles of its customers--whether those are environmental, social, or economic? ## Trend signals for Eco Event Trend score 4.4 out of 10, from popularity 56%, activity 61%, freshness 16%. - Popularity: 56% - Activity: 61% - Freshness: 16% ## Examples of the Eco Event trend 5 featured examples from Dec 15, 2021 to Jun 24, 2023. - [3D Metaverse Fashions](https://www.trendhunter.com/trends/pitti-studios): Pitti Studios Creates 3D Versions of Garments for Avatars in Fashion Shows (Category: Fashion) Implication: The virtual fashion show experience and digital garment creation can disrupt traditional runway shows and shift the industry towards more sustainable practices. - [Zero-Waste Voucher Solutions](https://www.trendhunter.com/trends/zerowaste-voucher-solution): On-us Launches New Technology for Sustainable Event Engagement (Category: Tech) Implication: Adoption of zero-waste voucher solutions can reduce the carbon footprint of events and incentivize attendance, benefiting both event planners and attendees. - [Hybrid Events Platforms](https://www.trendhunter.com/trends/appyfair): The French Leader of Hybrid Events, AppyFair, is Now Available Worldwide (Category: Business) Implication: The event planning industry can leverage hybrid events platforms and virtual trade shows to meet the increasing demand for virtual and hybrid events. - [Solar-Powered Arenas](https://www.trendhunter.com/trends/populous): Populous Designed the Multifunctional Concert and Congress Center Stadium (Category: Eco) Implication: Renewable energy companies have the opportunity to integrate renewable energy sources into stadium and entertainment space design for energy-efficient operations. - [Festival-Based Mycelium Pavlions](https://www.trendhunter.com/trends/hayes-pavilion): Simon Carroll Creates the Hayes Pavilion at Glastonbury (Category: Art & Design) Implication: The design industry can embrace mycelium materials and sustainable design practices to create innovative and eco-friendly products and structures. ## Recent trend clusters - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)