# Eco Escapism Catering to travelers bored with manufactured experiences, brands head outdoors. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 25, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-escapism ## Key Figures - Trend score: 5.2/10 - Evidence articles: 9 ## What is the Eco Escapism trend? **Eco Escapism:** Vacationing usually consists of relaxation and sightseeing, but modern attractions are pushing tourists outside the walls of museums and hotels to experience surrounding natural beauty in an effort to satisfy a desire for full sensory stimulation. Particularly applicable to Boomers that have a certain wanderlust for adventure, the incorporation of eco elements and arboreal design enhances the overall level of escapism for travelers that are looking beyond just novel pastimes like dining and spas to the memories or revelations that could be made in a more Qi-focused setting. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 28, 2013 to Dec 24, 2014 - Published: Feb 25, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Themes within the Eco Escapism trend ### Eco Escapism Travelers seek eco elements and arboreal design to enhance overall level of escapism. ### Blurring Boundaries Architecture and design projects push the threshold and blur boundaries between inside/outside and closed/public collection. ### Nature-based Retreats Remote, rustic, and eco-friendly cabins or hotels provide an immersive natural experience for those seeking to get away from the urban jungle. ## What the Eco Escapism trend means for industry ### For Hospitality and Tourism Incorporating eco elements and arboreal design in travel accommodations to enhance overall level of escapism. ### For Architecture and Design Blurring boundaries of designed spaces to create unique immersive experiences for visitors. ### For Agriculture and Sustainability Creating educational tours and opportunities to encourage people to implement sustainable and perma-farming practices. ## Trend signals for Eco Escapism Trend score 5.2 out of 10, from popularity 82%, activity 67%, freshness 8%. - Popularity: 82% - Activity: 67% - Freshness: 8% ## Examples of the Eco Escapism trend 9 featured examples from Jun 28, 2013 to Dec 24, 2014. - [Tranquil Eco Spa Hotels](https://www.trendhunter.com/trends/spalike-hotel): The Hotel Endémico is All About Relaxing and Romance (Category: Eco) Implication: The hospitality industry can explore sustainable and eco-friendly practices to appeal to environmentally conscious travelers. - [Secluded Nature Cabins](https://www.trendhunter.com/trends/juvet-landscape-hotel): The Juvet Landscape Hotel Offers a Natural Getaway (Category: World) Implication: Disruptive innovation opportunity: Incorporate biophilic design principles and sustainable practices into the hospitality industry to cater to the growing demand for nature-centri… - [Moss Hut Hotels](https://www.trendhunter.com/trends/kolarbyn-ecolodge): The Kolarbyn Eco-lodge in Sweden is Based on Shelters from Centuries Ago (Category: Eco) Implication: Hospitality companies can explore the opportunity to create eco-friendly accommodation options that prioritize authenticity and sustainability. - [Meandering Ribbon Pathways](https://www.trendhunter.com/trends/unique-garden): Turenscape's Unique Garden Design Leads People Through It Seamlessly (Category: Eco) Implication: Disruptive innovation opportunities in creating unique, multi-functional structures for different settings. - [Crafty Camouflage Cabins](https://www.trendhunter.com/trends/alpine-cabin): Antoine by Bureau A is an Alpine Cabin Cleverly Disguised as a Boulder (Category: World) Implication: The architecture and design industry can leverage the crafty camouflage cabins trend to develop innovative and sustainable structures that harmonize with the environment. - [Sustainable Farming Tours](https://www.trendhunter.com/trends/sustainable-farming): Ontario's HOPE Tour Highlights Perma-Farming Tips (Category: Eco) Implication: Opportunities to implement permaculture and sustainable farming practices in organic farming operations. - [Red Treehouse Accommodations](https://www.trendhunter.com/trends/treehotel-by-sandellsandberg): The Treehotel by Sandellsandberg Has a Fairy Tale Feel (Category: Art & Design) Implication: The hospitality industry can benefit from eco-architecture and unique design to attract guests seeking sustainable and immersive experiences. - [Exposed Gallery Extensions](https://www.trendhunter.com/trends/outdoorcinema): The Out-Door-Cinema Invites Exhibition Visitors to Tune in From Outside (Category: Art & Design) Implication: Opportunity to create innovative exhibition designs that blend indoor and outdoor spaces, making art accessible to wider audiences and engaging them in new ways - [Iconic English Swimming Holes](https://www.trendhunter.com/trends/studio-octopi): Studio Octopi Designs Public Pools in the River Thames (Category: World) Implication: Opportunity for architects and designers to create unique and sustainable public pool designs for rivers and other bodies of water. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) All articles: [Eco](https://www.trendhunter.com/eco)