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# Eco Decor
Sustainable infant-friendly products and toys help decorate nurseries.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 10, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-decor

## Key Figures

- Trend score: 6.3/10
- Evidence articles: 8

## What is the Eco Decor trend?

**Eco Decor:** Products that are normally used to decorate babies' rooms are now being made with sustainable ingredients in order to reduce their environmental impact. This includes everything from eco-friendly cribs to baby toys.

## The consumer insight behind the Eco Decor trend

With Millennials being more aware of climate issues than the generations that precede them, they're bringing this awareness into their day-to-day lives, even as parents. The additional upside of sustainable products made specifically for children, outside from environmental protection, is that their natural materials are often deemed safer for kids to use and therefore more trustworthy for consumers.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Jan 21, 2020 to Apr 27, 2022
- Published: Oct 10, 2021
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Eco Decor trend

### Eco-Friendly Baby Products

With an increasing awareness among parents, eco-friendly baby products using organic and natural materials are becoming more popular.

### Sustainable Packaging Solutions

To cater to environmentally conscious consumers, manufacturers are coming up with sustainable packaging options made from renewable material.

### Reusable Baby Care

To reduce single-use plastic and waste, brands are introducing reusable baby care products that are eco-friendly and convenient.

## What the Eco Decor trend means for industry

### For Eco-Friendly Products Industry

Business professionals can look into eco-friendly product lines and sustainable raw materials to tap into the growing market of environmentally conscious parents.

### For Packaging Industry

As manufacturers are shifting towards sustainable packaging, businesses can explore eco-friendly packaging solutions to maintain brand image and address sustainability concerns.

### For Disposable Products Industry

Companies can disrupt the disposable baby products market with innovative, eco-friendly alternatives that reduce waste while maintaining convenience.

## Workshop question

How is your brand prioritizing sustainability?

## Trend signals for Eco Decor

Trend score 6.3 out of 10, from popularity 91%, activity 87%, freshness 12%.

- Popularity: 91%
- Activity: 87%
- Freshness: 12%

## Examples of the Eco Decor trend

8 featured examples from Jan 21, 2020 to Apr 27, 2022.

- [Eco-Conscious Baby Brands](https://www.trendhunter.com/trends/eco-totz): Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More (Category: Eco)
  Implication: Opportunity for companies in the baby product industry to incorporate sustainability into their product offerings.
- [Eco-Friendly Baby Gear](https://www.trendhunter.com/trends/baby-gear): Century Makes Sustainable & Affordable Solutions for Young Families (Category: Eco)
  Implication: Industry players have an opportunity to respond to customer demand and create sustainable and affordable baby gear.
- [Dissolvable Baby Shoes](https://www.trendhunter.com/trends/woolybubs): Woolybubs Debuts the Newbie, the World's First Disappearing Baby Shoe (Category: Eco)
  Implication: The sustainable fashion industry can explore opportunities to reduce waste and cut the environmental impact by developing biodegradable options for clothes and accessories like ba…
- [Eco Baby Milestone Throws](https://www.trendhunter.com/trends/milestone-baby-blankets): The Milestone Baby Blankets from in2green is Perfect for New Parents (Category: Life-Stages)
  Implication: Companies can tap into the baby products industry to create sustainable and eco-friendly baby products like milestone blankets.
- [Zero-Waste Baby Gifts](https://www.trendhunter.com/trends/zero-waste-baby): Zeronto's Curated Baskets Share Plastic-Free Baby Products (Category: Eco)
  Implication: The infant and baby product industry can capitalize on the growing interest in zero-waste and plastic-free baby gifts.
- [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest): goodnest Shares Silicone Wash Bottles with Dissolvable Tablets (Category: Eco)
  Implication: Incorporating sustainable and environmentally conscious practices into baby care product lines can disrupt the traditional baby care industry and appeal to the growing eco-conscio…
- [Washable Kids Rugs](https://www.trendhunter.com/trends/nestig): Nestig's Rugs are Made from 100% Organic Cotton and All-Natural Dyes (Category: Art & Design)
  Implication: Home decor businesses can invest in creating sustainable, washable and eco-friendly products for customers.
- [Eco Infant Formula Packaging](https://www.trendhunter.com/trends/aptar-food-beverage-neo): The Aptar Food + Beverage Neo Closure is Made with Renewable Material (Category: Eco)
  Implication: The infant formula market is embracing eco-friendly packaging solutions to reduce waste and meet consumer demand for sustainable products.

## Recent trend clusters

- [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech)
- [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle)
- [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business)
- [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech)

## Trending in Eco

- [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05)
- [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1)
- [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk)
- [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary)

All articles: [Eco](https://www.trendhunter.com/eco)
