# Eco Coffee Coffee brands offer sustainable at-home brewers and machines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 28, 2023 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-coffee ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Eco Coffee trend? **Eco Coffee:** Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans. ## The consumer insight behind the Eco Coffee trend As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 15, 2022 to Jul 27, 2023 - Published: Jul 28, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Coffee trend ### Eco-friendly Coffee Machines Coffee brands are making machines and brewers with low-power functions, recycled materials, and extended lifespans to appeal to eco-conscious consumers. ### Smart and Connected Coffee Systems Coffee machines like Nestlé's Dolce Gusto NEO are being designed with smart features, smartphone connectivity, and customization options to enhance the user experience. ### Sustainable Single-use Capsule Solutions Coffee machines such as the Lavazza A Modo Mio Tiny Eco are now capable of preparing premium coffee using compostable single-use capsules, providing an eco-friendly alternative for consumers. ## What the Eco Coffee trend means for industry ### For Coffee Appliance Manufacturing Coffee brands and manufacturers are focusing on developing eco-friendly machines and brewers with extended lifespans to appeal to environmentally conscious consumers. ### For Smart Home Technology The integration of smart features, smartphone connectivity, and customization options in coffee machines presents opportunities for the smart home industry to enhance the overall user experience. ### For Sustainable Packaging The introduction of compostable single-use coffee capsules in machines like the Lavazza A Modo Mio Tiny Eco highlights the increasing demand for sustainable packaging solutions in the food and beverage industry. ## Workshop question How could your brand better balance customers' desire for sustainable and convenient products? ## Trend signals for Eco Coffee Trend score 6.4 out of 10, from popularity 89%, activity 87%, freshness 17%. - Popularity: 89% - Activity: 87% - Freshness: 17% ## Examples of the Eco Coffee trend 4 featured examples from Nov 15, 2022 to Jul 27, 2023. - [Luxe Low-Power Espresso Makers](https://www.trendhunter.com/trends/automatic-espresso-machine-and-frother): The Café AFFETTO Automatic Espresso Machine and Frother is Chic (Category: Art & Design) Implication: The SmartHQ app compatibility of the Café AFFETTO Automatic Espresso Machine and Frother suggests an opportunity for integrating coffee makers into the larger smart home ecosystem. - [Sustainable Italian Espresso Makers](https://www.trendhunter.com/trends/lavazza-a-modo-mio-tiny-eco): The Lavazza A Modo Mio Tiny Eco is Small But Offers Big Flavor (Category: Art & Design) Implication: The development of sustainable coffee makers that use compostable single-use capsules represents an innovation opportunity for the coffee and beverage industry to reduce its envir… - [Minimalist French Press Devices](https://www.trendhunter.com/trends/miir-standard-french-press): The MiiR Standard French Press Boasts a removable grinds basket (Category: Eco) Implication: The coffee equipment manufacturing industry can explore opportunities to create more eco-friendly and precision brewing devices like the MiiR Standard French Press. - [Sustainable SmartBrew Systems](https://www.trendhunter.com/trends/dolce-gusto-neo): Nestlé Unveils the "Next Generation" Dolce Gusto NEO Coffee Machine (Category: Lifestyle) Implication: Embracing SmartBrew technology and sustainable practices provides a significant disruptive advantage in the coffee machine industry. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)