# Eco Bedding Eco-friendly bedding alternatives are growing in popularity. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 25, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-bedding ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Eco Bedding trend? **Eco Bedding:** With eco-friendly products, ingredients, and materials entering a wide range of categories, brands in bedding are choosing to become more sustainable too. Everything from mattresses to sheets are being produced with eco-friendly materials. ## The consumer insight behind the Eco Bedding trend As consumers slowly adjust to the realities of climate change and its impending consequences, they’re making both micro and macro tweaks to their lifestyles in order to reduce their personal impact on the environment. Everything from the food they eat to the way they sleep is now being affected for eco-conscious consumers, and brands that offer them accessible alternative products are highly appealing to them. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 19, 2019 to Mar 25, 2020 - Published: Mar 25, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Eco Bedding trend ### Eco-friendly bedding The trend of eco-friendly products, ingredients, and materials are now entering the bedding industry. ### Sustainable and organic bedding As consumers become more eco-conscious, a trend towards sustainable and organic bedding products is on the rise. ### One-of-a-kind homeware The trend of empowering women through artisanal and eco-friendly homeware products is growing in popularity. ## What the Eco Bedding trend means for industry ### For Sustainability Sustainability is an industry that is on the rise as consumers become more environmentally conscious. ### For Home decor Home decor is an industry that can benefit from the trend towards eco-friendly and sustainable bedding products. ### For Social enterprise Social enterprise is an industry that can empower women and create sustainable artisanal products for consumers. ## Workshop question How could your brand empower its customers to make eco-conscious decisions? ## Trend signals for Eco Bedding Trend score 3.2 out of 10, from popularity 40%, activity 47%, freshness 9%. - Popularity: 40% - Activity: 47% - Freshness: 9% ## Examples of the Eco Bedding trend 4 featured examples from Nov 19, 2019 to Mar 25, 2020. - [Luxury Eco-Friendly Bedding](https://www.trendhunter.com/trends/heirloom-quilt): Flax Sleep Debuted New Heirloom Quilts in Spring Colorways (Category: Eco) Implication: Potential for the bedding industry to innovate and adopt sustainable materials to meet the growing demand for eco-friendly products. - [Empowering One-of-a-Kind Homeware](https://www.trendhunter.com/trends/oneofakind-homeware): Clines Sisters Boasts the Women-Empowering Anchal Project (Category: Social Good) Implication: Nonprofit organizations could similarly seek to empower disadvantaged individuals or communities through employment opportunities by learning from the Anchal Project's initiative. - [Stress-Relieving Eco-Friendly Bedding](https://www.trendhunter.com/trends/sustainable-weighted-blanket): The 'Plagoods' Sustainable Weighted Blanket is Comforting (Category: Eco) Implication: Development of eco-friendly weighted blankets for stress relief and benefits for ADHD sufferers - [Eco-Friendly Mattress Certifications](https://www.trendhunter.com/trends/greengaurd-gold): Canadian Mattress Brand Endy Certified as GREENGUARD Gold (Category: Eco) Implication: Opportunity for mattress manufacturers to embrace eco-friendly practices and obtain certifications to meet the increasing demand for sustainable products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)