# Eco Banking Finance apps allow users to make eco-friendly decisions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 1, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-banking ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Eco Banking trend? **Eco Banking:** Banking and sales apps are allowing consumers to be more sustainable by offering features that have a positive impact on the environment. These include everything from clothing resale functions to making eco-conscious investments. ## The consumer insight behind the Eco Banking trend Consumers are increasingly aware of the fact that more and more of their future decisions will have to account for climate change and its consequences. These consumers are therefore increasingly seeking out ways that they can reduce their personal impact on the environment. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 30 to Dec 8, 2021 - Published: Dec 1, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Banking trend ### Eco-Conscious Investing Investment apps are including features that help users make eco-conscious investments using AI-powered analytics and predictive data. ### Instant Cash Resale Fintech companies are creating mobile banking apps that help users convert pre-loved used items into instant cash. ### Eco Goal-Oriented Investment Apps Investment platforms are allowing users to rank their values related to clean water, climate solutions, and green energy before being paired with a personalized portfolio. ## What the Eco Banking trend means for industry ### For Finance Relates to the industry that handles money and investments. ### For Fintech Relates to the industry that develops technologies for financial services. ### For Sustainability Relates to the industry that focuses on finding eco-friendly solutions to environmental problems. ## Workshop question How is your brand empowering sustainability? ## Trend signals for Eco Banking Trend score 3.6 out of 10, from popularity 55%, activity 43%, freshness 11%. - Popularity: 55% - Activity: 43% - Freshness: 11% ## Examples of the Eco Banking trend 5 featured examples from Jul 30 to Dec 8, 2021. - [Instant Cash Resale Apps](https://www.trendhunter.com/trends/twig): Twig Lets Users Instantly Turn Their Used Things Into Cash (Category: Business) Implication: Twig’s app demonstrates how fintech companies are changing the financial landscape through innovative approaches to payment processing and asset valuation. - [Photovoltaic Plant Investment Apps](https://www.trendhunter.com/trends/photovoltaic-investment-app): This App Helps Users Invest In Solar Power Facilities (Category: Eco) Implication: Investment apps are transforming the renewable energy industry by making it more accessible for individuals. - [Eco Goal-Oriented Investment Apps](https://www.trendhunter.com/trends/flit-invest-app): The 'FLIT Invest' App Requires No Account Minimums (Category: Eco) Implication: The finance industry has an opportunity to capitalize on this trend and create innovative investment products that cater to eco-conscious consumers. - [Eco-Conscious Investing Platforms](https://www.trendhunter.com/trends/investment-apps): This Investment App Uses AI to Assess Environmental Impact (Category: Tech) Implication: Financial technology companies or financial institutions could use AI-powered ESG analytical tools to help investors make investment decisions. - [Environment-Focused Finance Apps](https://www.trendhunter.com/trends/monetaria-app): The 'Monetaria' App Helps Users Lower Their Carbon Footprint (Category: Eco) Implication: Finance companies can tap into the environmentally conscious consumer trend by offering eco-friendly finance services and apps like Monetaria. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)