# Eco Aquatic Water transport draws inspiration from the eco-friendly shift in the auto industry. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 14, 2019 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-aquatic ## Key Figures - Trend score: 5.8/10 - Evidence articles: 5 ## What is the Eco Aquatic trend? **Eco Aquatic:** The growth of environmentally-conscious forms of transportation can now be seen in the boating industry, particularly with the growth of emission-free options These include everything from yachts to leisure boats. ## The consumer insight behind the Eco Aquatic trend Increasingly, consumers are becoming more knowledgeable about the environment and translating this knowledge in their decisions to buy green products. This has prompted a range of industries to leverage sustainable technology, appealing to high-income consumers looking to enjoy luxury activities in a way that maintains a sustainable lifestyle. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 15, 2017 to Jan 16, 2019 - Published: Mar 14, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Aquatic trend ### Eco-friendly transportation The growth of environmentally-conscious forms of transportation can be seen in the boating industry with an increase of emission-free options. ### Sustainable technology Industries leverage sustainable technology, appealing to high-income consumers looking for luxury activities that maintain a sustainable lifestyle. ### Zero-emission watercraft Consumers seek zero-emission watercraft solutions to curb their carbon footprint while enjoying their leisure activities. ## What the Eco Aquatic trend means for industry ### For Boating industry Eco-friendly transportation and sustainable technology present disruptive innovation opportunities in the boating industry. ### For Luxury industry High-income consumers are interested in sustainability and luxury experiences, opening opportunities for disruptive innovation in the luxury industry. ### For Tourism industry Zero-emission watercraft solutions offer opportunities for disruptive innovation in the tourism industry, attracting eco-conscious consumers. ## Workshop question Consider what eco-friendly innovations in similar categories your brand could draw inspiration from to build brand equity with consumers. ## Trend signals for Eco Aquatic Trend score 5.8 out of 10, from popularity 81%, activity 86%, freshness 8%. - Popularity: 81% - Activity: 86% - Freshness: 8% ## Examples of the Eco Aquatic trend 5 featured examples from Mar 15, 2017 to Jan 16, 2019. - [Opulent Zero-Emission Yachts](https://www.trendhunter.com/trends/acionna-yacht): The Acionna Yacht Has a Squash Court, Helicopter Pad and More (Category: Autos) Implication: The marine transportation industry can capitalize on the trend of zero-emission yachts by investing in research and development to create innovative, eco-friendly propulsion syste… - [Luxe Electric Hydrofoil Catamarans](https://www.trendhunter.com/trends/hydrofoil-catamaran): Cas Dahmen's Concept Combines Luxury & Eco-Friendly Mechanisms (Category: Autos) Implication: The luxury transportation industry can leverage the disruptive innovation opportunities presented by eco-friendly hydrofoil catamarans to attract affluent customers. - [Emissions-Free Leisure Boats](https://www.trendhunter.com/trends/vik-boats): This Eco-Friendly Vessel from Vik Boats Has a Silent Operation (Category: Autos) Implication: The trend towards eco-friendly leisure boats presents opportunities for businesses in the recreational boating industry to differentiate themselves by offering sustainable models… - [Gas-Free Standup Watercraft](https://www.trendhunter.com/trends/gratis-x1): The Free Form Factory Gratis X1 Personal Watercraft is Emissions-Free (Category: Autos) Implication: The outdoor recreation industry can capitalize on the trend of electric-powered watercraft and offer eco-friendly water fun experiences to attract environmentally conscious consum… - [Sleek Eco-Friendly Boats](https://www.trendhunter.com/trends/q30-electric-boat): The Q30 Electric Boat Offers 42 Nautical Miles of Range (Category: Autos) Implication: The trend towards eco-friendly and silent operations in boats presents opportunities for the transportation industry to develop more environmentally friendly options that offer ad… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)