# Eco Allergy Allergy-addressing products and solutions are made to be eco-friendly. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eco-allergy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Eco Allergy trend? **Eco Allergy:** Brands that address or cater to consumers' allergies are now prioritizing environmental protection alongside their products. Everything from eco-friendly alternative beverages to pet washes that address skin allergies are now coming in packaging and/or formulas that are better for the environment. ## The consumer insight behind the Eco Allergy trend Consumers' focus on building and sustaining environmentally habits is growing as climate anxiety worsens. Now, more people are looking for small habitual changes they can make that they hope will ultimately reduce their eco footprint. Brands that simplify this process will become increasingly relevant in the future. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 22 to Nov 10, 2021 - Published: Dec 8, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Allergy trend ### Eco-friendly allergy products Brands providing eco-friendly solutions for allergy sufferers. ### Plant-based milk alternatives Brands using plant-based ingredients, like macadamia nuts, instead of traditional dairy for their products. ### Natural and sustainable pet care Brands offering natural and sustainable care solutions for pets. ## What the Eco Allergy trend means for industry ### For Food and Beverage Businesses looking to innovate their food and beverage offerings with plant-based ingredients and eco-friendly packaging. ### For Personal Care Companies looking to create allergy-friendly, natural and sustainable personal care products. ### For Pet Care Brands looking to create natural and sustainable pet care products with eco-friendly packaging and ingredients. ## Workshop question How is your brand empowering customers to be more sustainable? ## Trend signals for Eco Allergy Trend score 3.5 out of 10, from popularity 56%, activity 38%, freshness 11%. - Popularity: 56% - Activity: 38% - Freshness: 11% ## Examples of the Eco Allergy trend 4 featured examples from Sep 22 to Nov 10, 2021. - [Plant-Based Potato Drinks](https://www.trendhunter.com/trends/potato-drink): DUG is a Potato-Based Dairy-Free Drink with a Low Climate Footprint (Category: Lifestyle) Implication: DUG's unique potato-based milk alternative could be an opportunity for the plant-based food industry to expand and innovate with new ingredients. - [Macadamia Milk Ice Creams](https://www.trendhunter.com/trends/macadamia-milk-ice-creams): Milkadamia is Introducing "Plant Based Ice Creamier" (Category: Lifestyle) Implication: By using nut milks like macadamia to create dairy-free ice cream, brands in the dairy alternatives market can leverage trends towards plant-based eating without sacrificing indulg… - [Eco-Friendly Pet Washes](https://www.trendhunter.com/trends/washbar): WashBar Offers Natural Dog Soap and Soothing Pet Blams (Category: Eco) Implication: The pet care industry is rapidly growing and adopting new trends in natural-based ingredients, sustainable packaging and treatments for pet care. - [Unscented Sensitive Skin Products](https://www.trendhunter.com/trends/unscented-range): Plaine Products Launched Two New Products in its Unscented Range (Category: Fashion) Implication: Brands in the personal care industry that offer unscented product lines for sensitive skin have a chance to differentiate themselves and gain market share. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)