# Eclipsing Normal Nails become center of attention, often in bizarre ways. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 29, 2011, updated Aug 31, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eclipsing-normal-nails-become-center-of-attention-often-in-bizarre-ways ## Key Figures - Trend score: 5.7/10 - Evidence articles: 9 ## What is the Eclipsing Normal trend? **Eclipsing Normal:** Nail design has been getting much attention lately, as evidenced by the growing availability of nail support innovations and the plethora of designs—from game-themed to spiked—covering the fingers of nail fashionistas everywhere. However, exciting nails are no longer about cool patterns and rhinestones. Nail art is going above and beyond, even beyond the fingers with nail jewelery designs -- accessories that actually use nails as their focal points. These bold creations are exactly what the attention-seeking nail-lover craves. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 1 to Jul 27, 2011 - Published: Jul 29, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eclipsing Normal trend ### Nail Art Jewelry Increase brand awareness for jewelry industry by creating unique products which provide dual function as jewelry and manicure. ### Virtual Varnish Applicators Develop virtual beauty technology to enhance online shopping experience in cosmetics industry. ### In-Store Manicures Create in-store microservices to improve customer experience and bolster customer loyalty for the beauty industry. ## What the Eclipsing Normal trend means for industry ### For Jewelry Create jewelry that has a functional component using unexpected materials, such as nails. ### For Cosmetics Develop virtual applications to enhance customer experience and increase brand awareness. ### For Retail Implement in-store microservices for customers to increase their customer loyalty and satisfaction. ## Trend signals for Eclipsing Normal Trend score 5.7 out of 10, from popularity 83%, activity 80%, freshness 8%. - Popularity: 83% - Activity: 80% - Freshness: 8% ## Examples of the Eclipsing Normal trend 9 featured examples from Feb 1 to Jul 27, 2011. - [Video Game Nail Varnishes](https://www.trendhunter.com/trends/super-mario-bros-manicures): These Super Mario Bros. Manicures Make Gaming Awkward (Category: Tech) Implication: Disruptive innovation opportunity for nail polish companies to explore new product lines and collaborate with gaming brands to reach a wider audience. - [Nail Art Advertising](https://www.trendhunter.com/trends/nail-art): These Designs Feature Product Placement at Your Fingertips (Category: Fashion) Implication: The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways. - [Manicure Jewelry](https://www.trendhunter.com/trends/finger-rings-manicure): Anna-Sara's Metal Fingernail Rings Let You Skip the Nail Shop (Category: Fashion) Implication: The fashion industry can expand into a new category of jewelry for nails, blurring the lines between fashion, jewelry, and personal grooming - [Spiked Badass Manicures](https://www.trendhunter.com/trends/sophy-robsons-nail-art): Sophy Robson's Nail Art Draws Inspiration from Gaga for ASOS Magazine (Category: Fashion) Implication: Innovative nail art designs that cater to consumers looking for ways to express their individuality and creativity. - [Fluorescent Fake Nail Necklaces](https://www.trendhunter.com/trends/cheap-monday-nail-jewlery): The Cheap Monday Nail Jewelry Uses Familiar Finger Finds (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the use of unconventional materials like fake nails in designing unique and eye-catching fashion accessories that cater to bold and avan… - [Animated Automobile Nail Art](https://www.trendhunter.com/trends/kia-stop-motion-ads): These Fingernail Kia Stop-Motion Ads are Mind-Blowing (Category: Marketing) Implication: Find new ways to showcase vehicles and reach potential customers through creative and unconventional advertising techniques. - [Nail Brass Knuckles](https://www.trendhunter.com/trends/knuckle-dusters): Islay Taylor Designs Unique Knuckle Dusters (Category: Fashion) Implication: The fashion jewelry industry can explore creating innovative designs that incorporate nail art and offer a blend of masculinity and femininity. - [Virtual Varnish Applicators](https://www.trendhunter.com/trends/opi-phone-app): The OPI Phone App Lets You Test Out New Nail Polish Tones (Category: Tech) Implication: Virtual nail polish apps like OPI are disrupting the nail care industry and encouraging key players to embrace innovation and drive more personalized and engaging customer experie… - [In-Store Manicures](https://www.trendhunter.com/trends/sephora-nail-studio-art-and-lacquer-services): Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services (Category: Fashion) Implication: Beauty salons and spas can explore the potential of incorporating nail art services into their offerings. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)