# Hyper-Specific Subscription Subscriptions go beyond food and fashion to offer consumer convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 27, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eclectic-subscription ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Hyper-Specific Subscription trend? **Hyper-Specific Subscription:** Responding to a growing demand for convenience, subscription services are turning to niche offerings for consumer appeal. Providing deliveries for things like printed photos and craft coffee, brands are catering to niche interests as a means to expand market audiences. This speaks to a shift toward more customized sources of consumer convenience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 27, 2014 to Nov 13, 2015 - Published: Nov 27, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Hyper-Specific Subscription trend ### Hyper-Specific Subscription Brands are catering to niche interests as a means to expand market audiences. ### Non-Toxic Beauty Subscriptions Subscription services are shifting towards more sustainable and ecologically responsible beauty products. ### Motherhood Subscription Boxes Subscription services are introducing boxes that help mothers pamper themselves as a means of treating a guilt they commonly feel. ## What the Hyper-Specific Subscription trend means for industry ### For E-commerce Retail Hyper-specific subscription services are disrupting e-commerce retail with their niche product offerings. ### For Beauty and Skincare Subscription services are disrupting the beauty and skincare industry and promoting consumers to switch to more natural and toxin-free products. ### For Maternal and Parenting Subscription services are disrupting the pregnancy, infant and maternal industry with monthly boxes for mothers. ## Trend signals for Hyper-Specific Subscription Trend score 4.9 out of 10, from popularity 78%, activity 62%, freshness 8%. - Popularity: 78% - Activity: 62% - Freshness: 8% ## Examples of the Hyper-Specific Subscription trend 5 featured examples from Jun 27, 2014 to Nov 13, 2015. - [Printed Photo Subscriptions](https://www.trendhunter.com/trends/picture-printing-service): Timeshel's Picture Printing Service Helps You Document Every Moment (Category: Tech) Implication: The photo printing industry can capitalize on the trend towards subscription-based services to offer personalized and consistent photo printing options to consumers. - [Motherhood Subscription Boxes](https://www.trendhunter.com/trends/products-for-mothers): 'Mommy Mailbox' Curates a Monthly Assortment of Products for Mothers (Category: Lifestyle) Implication: The e-commerce industry can benefit from offering personalized subscription box services, allowing customers to conveniently discover and receive products tailored to their specif… - [Craft Coffee Delivery Services](https://www.trendhunter.com/trends/craft-coffee-service): This Craft Coffee Service Will Get You Hooked on New Roasts (Category: Marketing) Implication: E-commerce companies have the opportunity to expand their product offering by launching craft coffee subscription services and tapping into a growing market of consumers who value… - [State-Specific Gift Subscriptions](https://www.trendhunter.com/trends/local-product-packages): PiecesofThere Provides Local Product Packages with State Themes (Category: World) Implication: The e-commerce industry can capitalize on the trend towards state-specific gift subscriptions by partnering with local vendors to offer curated products to customers. - [Non-Toxic Beauty Subscriptions](https://www.trendhunter.com/trends/beauty-heroes): Beauty Heroes Offers Organic and Holistic Skincare Products (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendati… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)