# Eclectic Overnight P2P hospitality companies offer more unique, one-of-a-kind housing options. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 15, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/eclectic-overnight ## Key Figures - Trend score: 5.9/10 - Evidence articles: 6 ## What is the Eclectic Overnight trend? **Eclectic Overnight:** Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays. ## The consumer insight behind the Eclectic Overnight trend The growth of the hospitality space has coincided with the growing consumer desire for one-of-a-kind experiences. This desire is fueled by social media's influence on consumers–where the most visually interesting experiences and adventures are able to gain traction among peers. Thus, travel brands that are able to facilitate unique experiences for tourists are able to gain an advantage–particularly among younger demographics. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 3, 2018 to Aug 9, 2019 - Published: Aug 15, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Eclectic Overnight trend ### Personalized P2P Hospitality P2P hospitality companies like Airbnb are expanding their options to offer personalized and unique housing options to guests, meeting the growing consumer desire for one-of-a-kind experiences and social media's influence on travelers. ### Immersive Overnight Experiences More travelers are seeking immersive overnight experiences beyond typical accommodations, such as overnight stays in museums or branded vehicles, creating opportunities for innovative and unique offerings in the hospitality industry. ### Adventurous Travel Experiences Airbnb has launched 'Airbnb Adventures' to offer travelers unique overnight excursions to extraordinary places, which have been embraced by Millennials and Gen Z travelers who are more adventurous when it comes to dining and travel. ## What the Eclectic Overnight trend means for industry ### For Hospitality Industry The hospitality industry overall can reference the trend of offering personalized and unique housing options to meet a growing consumer desire for one-of-a-kind experiences. ### For Travel Industry The travel industry can take note of the trend of offering immersive overnight experiences and adventurous travel experiences for travelers seeking unique and memorable trips. ### For Marketing Industry The marketing industry can refer to brands offering branded vehicle rental promotions in unique and creative ways to create buzz and excitement around their brand. ## Workshop question How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide? ## Trend signals for Eclectic Overnight Trend score 5.9 out of 10, from popularity 82%, activity 85%, freshness 8%. - Popularity: 82% - Activity: 85% - Freshness: 8% ## Examples of the Eclectic Overnight trend 6 featured examples from Aug 3, 2018 to Aug 9, 2019. - [Expressive Rainbow-Inspired Abodes](https://www.trendhunter.com/trends/rentable-apartment): Big Bit is a Whimsical Rentable Apartment in Margate Old Town (Category: Art & Design) Implication: Opportunity for hotels, vacation rentals, and alternative lodging providers to differentiate themselves by offering themed and immersive accommodations. - [Overnight Travel Experiences](https://www.trendhunter.com/trends/airbnb-adventures): Airbnb Just Launched 'Airbnb Adventures' for Ambitious Travelers (Category: World) Implication: The launch of Airbnb Adventures presents an opportunity for the hospitality and accommodation industry to expand offerings and cater to the increasing demand for unique travel exp… - [Majestic Experiential Rental Rooms](https://www.trendhunter.com/trends/airbnb-room): This Incredible Airbnb Room Sits Along the Great Wall of China (Category: World) Implication: Hotels and short-term rentals can differentiate themselves by offering unique and immersive accommodations that appeal to travelers seeking out experiential travel. - [Overnight Museum Stays](https://www.trendhunter.com/trends/museum-stay): Airbnb is Allowing Two People to Spend the Night at the Louvre (Category: Marketing) Implication: The hospitality industry can incorporate unique experiences, such as overnight museum stays, to differentiate themselves from competitors and cater to consumers seeking memorable… - [Branded Vehicle Rental Promotions](https://www.trendhunter.com/trends/wienermobile): The Oscar Mayer Wienermobile is Available for Rental on Airbnb (Category: Autos) Implication: The automotive industry can explore opportunities to collaborate with brands and rental platforms to offer unique vehicle experiences as a form of marketing. - [Supersized Potato Hotels](https://www.trendhunter.com/trends/giant-potato): You Can Stay Inside a Giant Potato Airbnb in Boise, Idaho (Category: World) Implication: The Giant Potato Airbnb highlights the possibility for innovative and cutting-edge hospitality products and services. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)