# Eccentric Media Buys Ad agencies look beyond traditional media and into unconventional space. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 10, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/eccentric-media-buys ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Eccentric Media Buys trend? **Eccentric Media Buys:** The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 16, 2010 to Mar 4, 2011 - Published: Mar 10, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eccentric Media Buys trend ### Unconventional Media Buys Ad agencies are broadening their horizons in terms of media buying to make creative and unexpected choices. ### Creative Ad Campaigns Advertising agencies are using innovative and creative ways to reach out to consumers and make a lasting impression on them. ### Shock Advertising Advertising agencies are trying to get people to think outside the box by using shocking and controversial ads to raise awareness and take action. ## What the Eccentric Media Buys trend means for industry ### For Advertising The advertising industry is experiencing a shift towards unconventional media buys and creative ad campaigns. ### For Marketing The marketing industry has an opportunity to collaborate with advertising agencies to develop creative strategies and campaigns to reach out to consumers. ### For Conservation The conservation industry can use shock advertising to raise awareness and take action to protect endangered species. ## Trend signals for Eccentric Media Buys Trend score 5.2 out of 10, from popularity 79%, activity 70%, freshness 8%. - Popularity: 79% - Activity: 70% - Freshness: 8% ## Examples of the Eccentric Media Buys trend 5 featured examples from Dec 16, 2010 to Mar 4, 2011. - [Nail Art Advertising](https://www.trendhunter.com/trends/nail-art): These Designs Feature Product Placement at Your Fingertips (Category: Fashion) Implication: The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways. - [Car Grafitti Marketing](https://www.trendhunter.com/trends/volvo-art-session-2011): The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways (Category: Autos) Implication: Car companies can use branded art cars to showcase their designs and generate interest in their products. - [Panda Death Shockvertising](https://www.trendhunter.com/trends/sea-shepherd-conservation-society): The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness (Category: Marketing) Implication: There is an opportunity for advertising agencies to create impactful campaigns using experiential shock tactics to raise awareness for environmental and social causes. - [Falling Man Campaigns](https://www.trendhunter.com/trends/draftfcb-mad-men): The DraftFCB 'Mad Men' Ad Mimics the Show's Opening Credits (Category: Pop Culture) Implication: Advertising agencies can explore immersive and location-specific campaigns to attract and engage viewers. - [Spicy Handvertisements](https://www.trendhunter.com/trends/wolf-hot-sauce): 'Wolf Hot Sauce' Will Make You Breathe Fire (Category: Marketing) Implication: Food and beverage companies can capitalize on the growing interest in spicy foods by creating hot sauces and other spicy products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)