# Easy-to-Swallow Brands prioritize foods for people who may struggle with swallowing effectively. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 8, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/easytoswallow ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Easy-to-Swallow trend? **Easy-to-Swallow:** Foods that are created with consideration for people who have trouble swallowing, whether for medical or personal reasons, are on the rise. Coming in the form of supplements or meals, these products reveal how brands can focus on personalization without significantly narrowing their customer base. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 12, 2018 to Mar 7, 2019 - Published: Mar 8, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Easy-to-Swallow trend ### Personalized Nutrition Brands are focusing on personalization without significantly narrowing their customer base through the creation of nutritional supplements and customized vitamin packages. ### Innovative Snack Bars The development of easy-to-swallow and nutritionally dense snack bars with meringue-like textures becomes a potential solution for people who have difficulty swallowing. ### 3D Printed Food The additive manufacturing technology brings new opportunities to senior care homes with the use of 3D-printing to create meals that cater to the elderly's needs. ## What the Easy-to-Swallow trend means for industry ### For Health and Wellness The health industry can capitalize on the demand for personalized nutrition and supplement products catering to specific niches of the market. ### For Food and Beverage The food and beverage industry can capitalize on creating innovative food solutions such as snack bars that have nutrition-rich bases with easy-to-swallow consistencies. ### For Additive Manufacturing The technology for 3D-printing food can be utilized in senior care homes or hospitals to meet the individual dietary needs and preferences of patients that need an easier solution for consuming food. ## Workshop question How could your brand personalize an aspect of its product/service? ## Trend signals for Easy-to-Swallow Trend score 5.0 out of 10, from popularity 74%, activity 66%, freshness 8%. - Popularity: 74% - Activity: 66% - Freshness: 8% ## Examples of the Easy-to-Swallow trend 4 featured examples from Jun 12, 2018 to Mar 7, 2019. - [Easy-to-Swallow Snack Bars](https://www.trendhunter.com/trends/eat-bar): Eat Bar is a Meringue-Like Snack for Those Who Have Trouble Swallowing (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Incorporate meringue-like textures and high nutritional value into innovative snack bar products, catering to various consumer needs. - [3D-Printed Senior Home Meals](https://www.trendhunter.com/trends/meals-for-the-elderly): Swedish Municipalities Will Be Creating Printed Meals for the Elderly (Category: Lifestyle) Implication: Leveraging 3D-printed meals to enhance the dining experience and nutritional value in senior care facilities. - [Reformatted Daily Vitamin Supplements](https://www.trendhunter.com/trends/rootine-vitamins): rootine vitamins Provides Custom-Made Vitamins for Consumers (Category: Lifestyle) Implication: The Health and Wellness industry can benefit from the disruptive innovation opportunity of customized vitamin supplements to provide tailored solutions for customers. - [Functional Prenatal Smoothies](https://www.trendhunter.com/trends/prenatal-smoothie): Smoothie King Created a Smoothie with a Prenatal Supplement Powder (Category: Lifestyle) Implication: Innovations in creating prenatal supplements in the form of smoothies, offering an alternative to traditional pills for pregnant women. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)