# Elevated E-Commerce E-commerce packaging designs are aesthetically-focused. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Apr 27, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/easyaccess-ecommerce ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Elevated E-Commerce trend? **Elevated E-Commerce:** In contrast to the masses of corrugated cardboard, bubble wrap and plastic film that traditionally accompanies many e-commerce deliveries, online retailers are creating aesthetically elevated packaging solutions. This shift in attitude is reflective of an increased emphasis consumers place on seamless product experiences, but also brands' willingness to go above and beyond to exceed consumer expectations. By creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing, brands are able to add value to the normally-banal delivery experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 27, 2016 to Apr 26, 2018 - Published: Apr 27, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Elevated E-Commerce trend ### Aesthetically Elevated Packaging Brands are creating unique packaging concepts that protect goods and are simultaneously aesthetically pleasing to provide an enhanced delivery experience for customers. ### Digital Stickers as Conversation Tools Using digital stickers has become more common in mobile conversations, allowing companies to create sticker packs as a new way for customers to engage with their brand. ### Sustainable Dual-Purpose Packaging With an increase in eCommerce, businesses are seeking sustainable packaging solutions, like dual-purpose cardboard packaging, that are convenient for consumers and minimize impact on the environment. ## What the Elevated E-Commerce trend means for industry ### For E-commerce Companies can differentiate their business by creating an elevated brand experience through aesthetically pleasing packaging that prioritizes customer satisfaction. ### For Technology Sleek packaging solutions and simple, ceremonial unboxing experiences are important to customers, and brands can use this trend to offer customers premium product packaging that stands out from the competition. ### For Floral Industry By utilizing eco-friendly and stylish carton designs that are convenient for delivery personnel and consumers, flower delivery services can enhance the customer experience and offer value-added benefits to attract and retain customers. ## Workshop question If you could make one change to your product or service that would satisfy multiple needs for the consumer, what would that change be? ## Trend signals for Elevated E-Commerce Trend score 4.8 out of 10, from popularity 73%, activity 64%, freshness 8%. - Popularity: 73% - Activity: 64% - Freshness: 8% ## Examples of the Elevated E-Commerce trend 5 featured examples from Oct 27, 2016 to Apr 26, 2018. - [Dual-Purpose Cardboard Packaging](https://www.trendhunter.com/trends/sustainable-packaging-solutions): The Hp Z1 Workstation Features a Sustainable Packaging Solution (Category: Eco) Implication: The growing demand for sustainable packaging solutions presents an opportunity for e-commerce businesses to offer eco-friendly options to their customers. - [Handheld Flower Delivery Cartons](https://www.trendhunter.com/trends/tonic-blooms-carton): Tonic Blooms' Carton Packaging is Chic and Functional (Category: Marketing) Implication: Flower delivery companies can explore integrating smart packaging solutions to provide better protection of flowers during transportation. - [Ready-to-Use Speaker Packages](https://www.trendhunter.com/trends/speaker-packaging): Sonos' Premium Speaker Packaging Enables Quick Listening (Category: Art & Design) Implication: Implementing innovative packaging solutions in the technology industry can differentiate products and enhance the overall user experience. - [Alpine eCommerce Packaging](https://www.trendhunter.com/trends/ecommerce-box): Mammut's eCommerce Box Delivers an "Emotional Unboxing Experience" (Category: Marketing) Implication: Brands can take advantage of customized ecommerce packaging to create a unique brand identity and stand out in a crowded retail industry. - [Beauty Brand Conversation Stickers](https://www.trendhunter.com/trends/glossier-stickers): The New Glossier Stickers Help Fans Express Themselves (Category: Tech) Implication: Beauty brands can capitalize on the trend of digital stickers by providing fans with new ways to interact with and showcase their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)