# Eastern Savory Asian influences introduce savory flavors to sweet dishes. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Mar 25, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eastern-savory ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Eastern Savory trend? **Eastern Savory:** Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 6 to Sep 1, 2015 - Published: Mar 25, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Eastern Savory trend ### Flavor Fusion Consumers are seeking memorable product experiences, fueling the shift towards flavor fusion across the food industry. ### Asian-Inspired Desserts The popularity of Asian-inspired desserts asserts a paradigm shift away from traditional flavor profiles towards newer, novel tastes. ### Innovative Dessert Hybrids Crossbreeding traditional desserts with savory ingredients, and vice versa, has become a disruptive medium of culinary innovation. ## What the Eastern Savory trend means for industry ### For Food and Beverage With consumer demand trending towards unique, unusual flavor profiles, there is room for the food and beverage industry to continue experimenting with flavor fusion and emerging ingredients. ### For Culinary Tourism The trend of Asian influences increasingly finding their way into Western desserts presents an opportunity for the culinary tourism industry to offer themed tours and interactive experiences that incorporate these distinct flavor profiles. ### For Product Packaging and Marketing As innovative dessert products continue to emerge, packaging and marketing professionals have an opportunity to create new branding strategies that capture new consumer profiles and preferences for unique flavors. ## Trend signals for Eastern Savory Trend score 3.8 out of 10, from popularity 58%, activity 47%, freshness 8%. - Popularity: 58% - Activity: 47% - Freshness: 8% ## Examples of the Eastern Savory trend 5 featured examples from Mar 6 to Sep 1, 2015. - [Blueberry Dessert Sushi](https://www.trendhunter.com/trends/sweet-sushi): Genki Sushi's Sweet Sushi Dish Uses Cream Cheese, Cereal & Berries (Category: Unique) Implication: Restaurants can offer more unique dishes like sweet sushi to attract customers and stand out in a crowded market. - [Tantalizing Savory Sundaes](https://www.trendhunter.com/trends/pinks-ice-cream): Seattle-Based Pink's Ice Cream is Influenced by Bangkok Tastes (Category: Lifestyle) Implication: Businesses can introduce unique and authentic ethnic dessert options to appeal to a diverse customer base and differentiate themselves from competitors. - [Black Sesame Cheesecakes](https://www.trendhunter.com/trends/traditional-japanese-ingredients): This Creamy Cake is Infused with Traditional Japanese Ingredients (Category: Lifestyle) Implication: Restaurants and food companies can add unique flavors and ingredients to their dessert menus to appeal to adventurous eaters and health-conscious consumers. - [Thai Tea Ice Cream](https://www.trendhunter.com/trends/thai-tea-ice-cream): Delicious Recipe Turns a Favorite Asian Beverage into a Yummy Frozen Dessert (Category: Lifestyle) Implication: The dessert industry can capitalize on the trend for Thai tea-based desserts, creating new products that cater to this growing market. - [Ginger Miso Ice Cream](https://www.trendhunter.com/trends/ginger-miso): Sam of Drizzle & Dip Creates an Asian-Inspired Vegan Dessert (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce creative vegan dessert offerings and innovative flavor combinations to capture a larger market share of health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)