# Eastern Poultry The fast food industry updates their offerings for a new, global consumer. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/eastern-poultry ## Key Figures - Trend score: 2.4/10 - Evidence articles: 7 ## What is the Eastern Poultry trend? **Eastern Poultry:** The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 13, 2015 to Apr 11, 2017 - Published: Dec 16, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Eastern Poultry trend ### Global Fusion Cuisine Brands that are able to offer low-cost experimentation are appealing to younger consumers who crave change more frequently than their counterparts. ### Regionalized Offerings New menu items offer regionally inspired dishes and cater to growing demand for more exotic menu options at fast food and fast casual restaurants. ### Asian Flavors The growing demand for pan-Asian and authentic Asian flavors give consumers more ways to enjoy exotic flavors. ## What the Eastern Poultry trend means for industry ### For Fast Food Chains Opportunities in experimenting with unique and regional menu items as the demand for more exotic and authentic flavors continue to grow. ### For Casual Dining Establishments Opportunities for casual dining establishments to offer more pan-Asian and authentic Asian flavors to cater to growing consumer demands. ### For Food Manufacturer and Suppliers Opportunities in supplying and manufacturing products that cater to the demand for global fusion cuisine and regionally inspired offerings. ## Workshop question How could your brand capitalize on the different regional trends in your industry? ## Trend signals for Eastern Poultry Trend score 2.4 out of 10, from popularity 35%, activity 31%, freshness 8%. - Popularity: 35% - Activity: 31% - Freshness: 8% ## Examples of the Eastern Poultry trend 7 featured examples from Aug 13, 2015 to Apr 11, 2017. - [Pink Hamburger Buns](https://www.trendhunter.com/trends/pink-burger): These Pink Burgers are the Latest Menu Offering from KFC China (Category: Lifestyle) Implication: Fast food chains can tap into the trend of colorful fast food and collaborate with pop culture to create unique and enticing menu items, targeting younger audiences. - [Pan-Asian Restaurant Menus](https://www.trendhunter.com/trends/panasian-flavors): Genghis Grill's New Entrees Showcase Pan-Asian Flavors (Category: Lifestyle) Implication: The incorporation of Pan-Asian flavors in fast food menus presents opportunities for established fast food chains to diversify their offerings and capture a wider customer base. - [Korean Cuisine Burgers](https://www.trendhunter.com/trends/bbq-burger): The Carl's Jr. Korean BBQ Burger Features Beef and Coleslaw (Category: Lifestyle) Implication: The fast-food industry can tap into the trend of exotic flavor burgers to attract customers seeking unique and adventurous dining experiences. - [Internationally Inspired Burger Menus](https://www.trendhunter.com/trends/mctasters-sandwiches): The New McTasters Sandwiches are Inspired by Global Cuisine (Category: Lifestyle) Implication: Fast food chains can tap into the trend by introducing international flavors to their menus, attracting a wider range of customers. - [Asian-Inspired Fast Food Burgers](https://www.trendhunter.com/trends/food-burger): The Shanghai Whopper from Burger King India is a Flavorful Option (Category: Lifestyle) Implication: Fast food restaurants can tap into new markets and increase customer base by introducing culturally-relevant menu options. - [Macaroni Shimp Burgers](https://www.trendhunter.com/trends/prawn-and-macaroni-croquette): McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants (Category: World) Implication: The return of McDonald's Japan's Prawn and Macaroni Croquette Burger emphasizes the potential disruption in the fast food industry, as seafood burgers become more mainstream and o… - [Umami-Spiced Chicken Burgers](https://www.trendhunter.com/trends/umakara-burger): KFC Singapore's Umakara Burger is Steeped in a Savory Shoyu Marinade (Category: Lifestyle) Implication: Fast food chains can innovate their menu to incorporate regional tastes and unique flavors to attract new customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)