# East Asian Vegan Traditional East and Southeast Asian desserts are adapted with vegan ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 7, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/east-asian-vegan ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the East Asian Vegan trend? **East Asian Vegan:** Desserts that are popular in East and Southeast Asia, including everything from mochi to canned custards, are now being made with plant-based ingredients in order to accommodate vegan diets in these countries. ## The consumer insight behind the East Asian Vegan trend Alternative ingredients are no longer just prevalent in North America. Now, brands in countries all over the world are adapting to the needs of people with dietary allergies, sensitivities, or general restrictions. Due to the range of realistic alternative ingredients that are now available on the market, consumers expect that brands cater to their increasingly specific dietary needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 25, 2020 to Jan 6, 2022 - Published: Jul 7, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the East Asian Vegan trend ### Plant-based Adaptation for Traditional Desserts Traditional East and Southeast Asian desserts are being adapted with vegan ingredients to cater to people with dietary allergies, sensitivities, or general restrictions. ### East Asian Flavored Vegan Ice Cream Brands are bringing out plant-based ice creams with East Asian flavors to accommodate vegan consumers and deliver strong, authentic taste. ### Alternative Ingredients Go Global Alternative ingredients are no longer regional, brands worldwide are using realistic alternative ingredients to cater to increasingly specific dietary needs. ## What the East Asian Vegan trend means for industry ### For Food and Beverage Industry As alternative ingredients become more prevalent and people are more conscious of their dietary needs. The food and beverage industry needs to adapt to customers' demands. ### For Ice Cream Industry As consumers look for healthier and plant-based alternatives, the ice cream industry needs to keep innovating its products. ### For Retail Industry As the plant-based industry gains popularity, retailers need to cater to the increasing demand for plant-based and vegan products. ## Workshop question How is your brand expanding its offerings to cater to more specific consumer needs? ## Trend signals for East Asian Vegan Trend score 4.6 out of 10, from popularity 74%, activity 53%, freshness 11%. - Popularity: 74% - Activity: 53% - Freshness: 11% ## Examples of the East Asian Vegan trend 5 featured examples from Apr 25, 2020 to Jan 6, 2022. - [Oat-Based Mochi Desserts](https://www.trendhunter.com/trends/oatchi): Oatchi by Green Common is Hong Kong's First Oat-Based Mochi Dessert (Category: Lifestyle) Implication: The plant-based food industry is significantly growing; investment can be made in developing quality and diverse products, especially plant-based desserts, to meet consumer demand… - [Coconut-Based Vegan Ice Creams](https://www.trendhunter.com/trends/yee-kwan): Yee Kwan's New Vegan Ice Creams Come in Seven East Asian Flavors (Category: Lifestyle) Implication: Companies in the plant-based food industry can expand their product lines to include East-Asian-inspired vegan foods, tapping into the growing interest in diverse and unique vegan… - [Ice Jelly Desserts](https://www.trendhunter.com/trends/jell-chill): NYC's Jell & Chill Serves Thirst-Quenching Treats That are Rich in Texture (Category: Lifestyle) Implication: The food and beverage industry can innovate by experimenting with new and unique ingredients to create healthy, refreshing, and visually appealing desserts for customers. - [Vegan Ice Cream Series](https://www.trendhunter.com/trends/green-monday): Green Monday Launches a New Series at Green Common (Category: Lifestyle) Implication: Dairy-free and plant-based options are a growing trend in the food and beverage industry. - [Dairy-Free Canned Custard Desserts](https://www.trendhunter.com/trends/natures-charm-coconut-custard): The Nature’s Charm Coconut Custard is Made in Thailand (Category: Marketing) Implication: Food production companies could potentially innovate on the production of vegan-friendly, gluten-free, and shelf-stable desserts like The Nature's Charm Coconut Custard. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)