# Earthen Boutique Retail concepts incorporate earthy elements that inspire serenity. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 22, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/earthen-boutique ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Earthen Boutique trend? **Earthen Boutique:** In opposition to the mindset of stress-inspired purchasing, forward-thinking brands are elevating the customer experience by creating retail oases defined by earthy design elements. This not only enables these brands to stand out based on aesthetics but also incentivizes consumers to opt for an in-person experience vs. the convenience of shopping online. ## The consumer insight behind the Earthen Boutique trend Many consumers today report being stressed out and mentally exhausted, much of which is a product of busy, modern lifestyles. As a result, more and more consumers are willing to invest both their time and money in products, services, and spaces that inspire a sense of calm, even if that experience is quite temporary. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 3 to Dec 20, 2018 - Published: Feb 22, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Earthen Boutique trend ### Nature-Inspired Retail Spaces Retail brands are incorporating natural elements in their physical stores, creating an in-person immersive experience that promotes serenity and relaxation. ### Green Retail Designs Green retail spaces are becoming increasingly popular and sought after, as interior designers, architects and companies embrace the mood-enhancing qualities of a nature-infused workspace. ### Serene Retail Experiences Retail shops and experiences that focus on mindfulness and tranquil settings are becoming more popular, as consumers prioritize their mental well-being. ## What the Earthen Boutique trend means for industry ### For Retail Retail brands and interior designers can incorporate natural elements in their physical stores and create an immersive, eco-friendly environment that promotes wellness and relaxation. ### For Architecture Architects can incorporate biophilic design principles in their commercial projects to create nature-inspired and mood-enhancing retail spaces. ### For Sustainability focused brands can incorporate eco-conscious materials and practices in their physical stores, creating a unique and memorable retail experience that aligns with their values. ## Workshop question How can you create an in-store experience that inspires your customers to feel tranquil? ## Trend signals for Earthen Boutique Trend score 5.5 out of 10, from popularity 70%, activity 87%, freshness 8%. - Popularity: 70% - Activity: 87% - Freshness: 8% ## Examples of the Earthen Boutique trend 4 featured examples from Feb 3 to Dec 20, 2018. - [Bamboo-Detailed Green Retail Spaces](https://www.trendhunter.com/trends/green-retail-space): The New Apple Store in Macau is Created by Foster + Partners (Category: Art & Design) Implication: Interior design professionals should explore innovative ways to integrate greenery and natural elements in commercial spaces for maximum productivity. - [Naturally-Inspired Artistic Boutiques](https://www.trendhunter.com/trends/naturallyinspired-artistic-boutique): Zak Ik Boasts a Wonderful, Natural and Immersive Environment (Category: Eco) Implication: Innovative designs and immersive environments have the potential to transform the retail industry and enhance the customer experience. - [Serene Retail Experiences](https://www.trendhunter.com/trends/shanghai-brand): Yiduan Shanghai Arranges a Harmony-Driven Interior for a Shanghai Brand (Category: Art & Design) Implication: Opportunity for designers and architects to create minimalist and harmonious retail environments that connect indoor and outdoor spaces. - [Fungi-Inspired Retail Concepts](https://www.trendhunter.com/trends/organic-display): Olderbrother's Venice Shop Boasts a Beautiful Organic Display (Category: Eco) Implication: Fashion retailers can explore incorporating organic and sustainable elements into their store designs and product offerings. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)